Posted tagged ‘IMEX tours’

Powerful start for IMEX in Frankfurt – Biggest show ever for 2014

May 22, 2014

Powerful start for IMEX in Frankfurt – Biggest show ever for 2014

Frankfurt, May 2014IMEX in Frankfurt opened earlier today in Messe Frankfurt’s Hall 8 with the announcement that the leading trade show for the international meetings, events and incentive travel industry has grown again in 2014. New stands, stand increases from existing exhibitors, the biggest education programme ever and the scale and diversity of the hosted buyer programme are the defining features of this year’s exhibition.

64 new stands join the line up of 3500 exhibiting companies on the show floor while over a third of previous exhibitors have increased the size of their stands on 2013. Growth from various regions of the world testifies to the meetings and events industry’s growing appetite for the appointment-driven trade show, with an 11% increase in space taken by Asia Pacific exhibitors, 5% increase from Latin America, an 8% increase from the USA and 3% from Europe. Strategic partners, the GCB German Convention Bureau, are hosting over 230 exhibitors on the show’s single largest stand, F100.

Rising numbers, growing sectors
Continuing a trend seen over the past few years, the cruise sector has grown this year with three new stands joining the line-up of cruise companies keen to maximize their share of the meetings, events and incentive travel market. Similarly the continuing growth of technology advisors, suppliers and product innovators is demonstrated in a 20%+ rise in technology exhibitors. Other sectors with a larger number of exhibitors at this year’s show include airlines, car rental companies, catering services, entertainment services, conference venues and hotel resorts specialising in golf, gaming or skiing.

IMEX Opening Crowd New hosted buyer groups
20 new hosted buyer groups, the majority of which represent long-haul markets, add to the number of hosted buyers expected at the show this week. New services have also been introduced to help buyers make best use of their exhibitor appointments and business meetings at the show. A spacious new lounge for hosted buyers has been constructed to take account of rising numbers. It has double the seating capacity of previous years and features a new concierge desk, information counters, diary and boarding pass printing, mobile phone recharging plus an interactive floor plan and new food outlet. changes have been introduced to accommodate more buyers in the halls and also to allow the many thousands attending to use their time more efficiently and in more comfort.

Hallmark preshow events swell buying power
Among the hosted buyers taking part in important preshow events, and staying on at the show over the next few days, are over 300 association meeting planners from yesterday’s annual IMEX Association Day. In addition more than 80 senior executives and meetings buyers from the corporate sector also took part in the show’s latest niche education and networking event, Exclusively Corporate @IMEX. The corporate buyers represent 20 industry sectors and 21 countries. Together this powerful group brings a joint annual meetings and events buying power of $180 million to the show.

The IMEX professional education programme has also increased in scope and size in order to service the industry’s appetite for professional development while meeting the needs of rising numbers attending the show. This year’s programme is 25% bigger, with over 200 workshops, seminars and campfires being delivered by 132 speakers and industry experts. The GCB’s German language Seminartage programme will again offer German language education every day, including morning keynotes by high profile speakers. The programme is also delivered in the same eight-track format as the show’s English sessions.

Other German education includes a ‘Future Trends Clinic’, which is run by Veranstaltungsplaner, a leading association of German event planners, plus guided ‘IMEX Tours’, organised by MICE Club. The tours start by giving small groups of German visitors a short education session based on a theme from the recent GCB ‘Megatrends Report’ and continue with a guided tour of exhibitors and IMEX stands on the same theme.

Leisure travel leaders in cross industry dialogue
The presence of two leaders from the world’s leading leisure travel bodies, Mr Taleb Rifai, Secretary-General of the World Tourism Organisation (UNWTO), the United Nations Specialised Agency for tourism and Mr David Scowsill, President & Chief Executive Officer of the World Travel & Tourism Council (WTTC), signals further strengthening in the authority of IMEX and its Politicians Forum. Their attendance at the Forum, and at the show today, represents a significant milestone for the IMEX Group, which has consistently pushed for greater and more open dialogue between the leisure and meetings, events and incentive travel sectors since it launched 12 years ago.
www.imex-frankfurt.com

IMEX in Frankfurt takes trade show value to new heights with personalised support services

March 12, 2014

IMEX in Frankfurt takes trade show value to new heights with personalised support services, guided tours and new hosted buyer groups

A number of innovative new support services and education offerings, plus a rise in new hosted buyer groups and exhibitors will be some of the hallmarks of the IMEX in Frankfurt trade show, opening May 20th at Messe Frankfurt.

A new pre-show concierge service to help first-time hosted buyers get the most from their attendance at the show is being launched this month (March). It is one of several new ideas being introduced by the IMEX Group to increase business and networking value for buyers attending the trade show. Each new buyer will receive a telephone call from the IMEX concierge team giving them the opportunity to ask questions relating to travel, appointments with exhibitors, the education programme or other subjects.

Beyond the trade show format
In addition to a brand new IMEX App, delivered by QuickMobile; refinements to the IMEX portals and website plus live, preshow ‘how to’ webinars, IMEX now offers a wide choice of personalised support services for exhibitors, intermediaries, trade visitors and hosted buyers. These high quality, high-touch services build upon the core trade show format (which combines business, education and networking) with new opportunities to both increase and demonstrate return on investment.

New hosted buyer groups
20 new hosted buyer groups are confirmed to date and include groups from Travel Alberta, Hong Tourism Board and Energy Cities Alliance.

Among the 3500 exhibiting companies attending will be some exciting new exhibitors and destinations including Azerbaijan, Georgia, Hong Kong, Royal Caribbean Cruises and Peru. Hotel groups are once again a growth area at IMEX with Club Med, Dorchester Collection, Falkensteiner Hotels, Great Hotels of the World, Le Hotels and Parc Hotels all attending as new exhibitors.

Several new educational and exhibitor hubs are being introduced on the show floor, allowing for allied or complementary exhibitors to be found in one place. Technology exhibitors will be located on a new Technology Pavilion; a new Meeting Design Hub will house specialised exhibitors and deliver education on all aspects of meeting design and a new Tech Hub will be introduced, following a successful trial at IMEX America in October. The Tech Hub will provide a quick and easy update on new technologies plus hands-on education sessions for a maximum of 30 people. The Sustainability Hub is modelled the same way for maximum convenience and ease of location, mixing ‘meet the expert’ opportunities with information and education sessions on one purpose-built stand.

New themed tours
Having trialled show tours in 2013, IMEX will now be offering German visitors a range of guided tours for 2014. The new IMEX tours allow German visitors to take part in an education session on a theme inspired by GCB Megatrends research. Following the session participants will be led on a guided tour of various stands on the same theme. The tours are designed to increase visitor knowledge and expand potential new business contacts.

Education remains strong pull
This year the IMEX-CIC Inspiration Centre – the main education theatre on the show floor – will provide a single site for all English and German language education, with the exception of daily GCB German keynotes which will take place each morning in Hall 9. The Inspiration Centre will also house a new Creativity Zone, Hot Topic Tables with moderated peer-to-peer conversations, plus a new Meet the Expert Clinic. As in previous years, the Centre will also be home to all IMEX 30-minute campfires, 45-minute seminars and the Research Pod.

All German language education, including the primary GCB-Seminartage programme, plus all English language sessions will be organised into six tracks for 2014: Trends and Research; Sustainability; Technology and Social Media; Risk Management and Compliance; Marketing and Communication and General Education. A new track – Business Skills – has been introduced to meet demand for education about the fundamentals of good business practice regardless of industry type.

As last year, Veranstaltungsplaner – the largest national association of corporate meeting planners in Germany – will also have a dedicated education and research clinic on the show floor.

New vision growth
IMEX’s hallmark Vision Initiatives continue to grow and add further value for all audiences attending. The programme for the preshow Association Day – with education designed to address association management challenges – is now live online. The event continues to provide professional education along three dedicated tracks, with an afternoon of concurrent sessions followed by new hot topic, facilitated group discussions and rounding off with an evening networking reception.

Final details for Exclusively Corporate @IMEX (also on Monday May 19), which provides an afternoon of private education and networking for corporate meeting planners and senior executives, are also being put into place. IMEX will announce full programme details, together with a well-known UK business entrepreneur as keynote, shortly. The event’s theme will be “Innovation and Creativity in an Era of Regulation and Compliance – the Challenge for Corporate Meeting Planners.”

IMEX recently announced two influential speakers for another of its Vision Initiatives – the 2014 Politicians Forum. Taleb Rifai, Secretary-General of the World Tourism Organisation (UNWTO) and David Scowsill, President & Chief Executive Officer of the World Travel & Tourism Council (WTTC) are both confirmed speakers for this important annual advocacy event.


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