Posted tagged ‘INNOCEAN Worldwide’


June 10, 2015

Oculus-based innovation allows fans to get behind the wheel of a Hyundai rally car

Frankfurt, 11th June, 2015 – INNOCEAN Worldwide Europe GmbH, the creative force behind the Hyundai and Kia brands, has partnered with German agency Herren Der Schöpfung to stage a sensational 4D driving experience for visitors to the World Rally Championship (WRC) in Italy on 11th June 2015.

The driving simulator is based on a motion platform that can simulate the centrifugal forces of up to 0.5g. 360° footage of a race will be played through Oculus Rift glasses and combined with the motion and audio data of a racing vehicle. The multi-sensory driving experience is the first time these technologies have been combined, using specially developed software to merge the movement of the car, with 360° footage and road noises. This is an opportunity for the public to experience the feeling of being on the track and being a part of the race.

The Co-Driving experience was realised to help engage motor fans and raise awareness of Hyundai’s strong record on the rally circuit. Hyundai has two teams taking part in the race, led by Thierry Neuville, former ADAC Rally Germany Winner.

Christine Eissner, Team Head Event, INNOCEAN Worldwide Europe said: “The World Rally Championship is regarded as the toughest race in the world, and this campaign will bring fans right to the heart of the action. Our objective is to showcase both the world class design and technology that go into Hyundai’s products and the spirit of innovation that underpins the brand. We look forward to wowing fans during the race and taking the simulator on the road to further events this year.

The WRC in Italy is the first time Hyundai’s new promotional booth will be laid out in full. Covering an area of 300 square metres, the booth will offer a number of exciting digital and innovative ways for Hyundai to interact and engage with consumers, including:

· A Virtual Reality App, the Hyundai VR+ hosts a 360° video combined with VR glasses to provide a firsthand co-driving virtual experience
· A ‘Snap N’ Grab’, where branded walking advertisers enable people to take pictures and print them instantly at the booth
· A virtual race powered by a Shout-O-Meter: the louder contestants shout, the faster their car goes

In its role as Hyundai’s lead agency, INNOCEAN Worldwide Europe led on executing the ambitious campaign, which marks the latest phase in an ongoing programme to reinforce Hyundai’s more premium positioning in Europe.

New ‘perfect’ Kia campaign is set to exceed expectations

March 31, 2015

New ‘perfect’ Kia campaign is set to exceed expectations
INNOCEAN presents campaign focussed on quality and innovation

INNOCEAN Worldwide Europe shows the latest campaign for Kia’s new Sorento, aimed at shaking up consumer perceptions and expectations of the brand. The campaign reflects the premium feel of Kia’s most high-end car to date and surprises viewers with an unexpected aesthetic.

At the centre of the campaign are four professionals, including a gourmet chef, a fashion designer and an artist, all living and working to exceptionally high quality standards. These are the people Kia had in mind when devising the concept of the car and their stories are used in the campaign to emphasise Kia’s human approach to engineering.

Each spot focusses on one perfectionist and the audience is invited to explore these people’s lives and their professional and personal needs through emotional storytelling on the Sorento microsite.

As Kia’s lead agency, INNOCEAN Worldwide Europe conceived the story development, strategic planning and execution for TV and print while digital agency La Red developed the overall concept, the web films and the digital campaign concept.

The 360° campaign highlights the high quality consumers today expect from products; and how the Sorento easily fulfils the criteria of even the biggest perfectionists. It is ‘Made for perfectionists. (And thus) Perfect for everybody’.

Andreas Cordt, Client Service Director for INNOCEAN Worldwide Europe, said: “Kia prides itself with its ability to surprise and for this particular campaign we wanted to channel this spirit to present a new, more sophisticated side of the brand. Through our close collaboration with La Red, we decided to focus on ‘the perfectionists’ who wouldn’t settle for anything less than the best.

“As the fastest-growing communications network in the world, we will draw on our existing international expertise to deliver this integrated campaign and ensure the messaging is pitch perfect when we implement it in each national market.”

The new features of the quality and luxurious Kia Sorento were first premiered at the Paris Motor Show in October 2014. Through LED animations, the product was presented in a booth focused on architecture and motion graphics to communicate the brand.

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