Posted tagged ‘International Convention Centre’

Business Events Sydney to launch new brand campaign at IMEX 2014

May 22, 2014

Business Events Sydney to launch new brand campaign at IMEX 2014

Business Events Sydney (BESydney) will launch its new brand and communications campaign to the international business events community at the IMEX 2014 tradeshow in Frankfurt.

BESydney CEO Lyn Lewis-Smith said IMEX was the ideal location to launch the new brand. “IMEX is the world’s largest industry tradeshow, so it made perfect sense to use this event as a launch pad for our new brand. Our team will meet with key decision makers and be able to explain the thought process behind the new look and feel, and what it means for their events, now and in the future.”

“IMEX is a great platform for us to talk to the world about our plans. It’s an important forum for us to share news and advances, and to continue to progress the industry. This year, in addition to exhibiting, we are also sponsoring the IMEX Inspiration Centre. We saw great synergies with the opportunity,” said Ms Lewis-Smith.

“The Inspiration Centre is where attendees will find stimulating education and training opportunities delivered by forward-thinking experts. It’s about focusing on issues that are genuinely pushing the boundaries of our industry and shaping its future, with programs that maximise performance, raise standards and enhance personal and professional skills. These are objectives that Sydney holds close to its heart.

“Our new brand that we are launching at IMEX, SYDNEY SHINES, is about sharing our city’s atmosphere of free thinking that results in inspired solutions. It’s about the Australian spirit that says “yes” to new ideas, embraces new challenges and flies in the face of convention. It’s about the freedom to try new things, the freedom to explore and even the freedom to fail in the pursuit of progress. Looking at the Inspiration Centre’s program, we immediately felt that it aligned with this ethos and we are proud to be a part of it.”

A preview of Sydney’s shiny new brand will be showcased to a select group of industry trade journalists at 1.50 pm on Tuesday 20 May during Sydney’s press conference. Hosted by Lyn Lewis-Smith, the press conference will also include updates to the International Convention Centre (ICC) Sydney and Darling Harbour Live development and the unveiling of Sydney’s new expenditure methodology.

BESydney will be joined by Beverley Parker from ICC Sydney and BESydney Ambassador and Australian expatriate, Tim Walker, Chief Executive and Artistic Director of the London Philharmonic Orchestra. Mr Walker will share his personal experiences of hosting an event in Sydney – twice – and what makes the city shine globally as premier business event destination.

Named the world’s most reputable city in 2013 and ranked among the world’s top 20 cities for the number of events held in the city each year by the latest ICCA Country and City Rankings results, Sydney is bursting with opportunity.

“From Barangaroo to Darling Harbour, our city is evolving at a rapid pace. ICC Sydney is now around 2.5 years from completion, but it’s only part of the Sydney story,” said Ms Lewis-Smith.

“Australia’s harbour city is getting on with business, with $63 billion worth of infrastructure committed by the New South Wales Government over four years. This is not the Sydney people knew a decade ago. The future is bright, it’s collaborative, and brimming with possibilities.

Sydney joins Tourism Australia on Stand B320 for the three-day international tradeshow.

ICC Sydney attracts the world’s best and brightest

May 22, 2014

ICC Sydney attracts the world’s best and brightest

Business Events Sydney (BESydney) has secured another four sought-after events for the International Convention Centre (ICC) Sydney, bringing the total economic impact (EI) of international events for the centre to more than $55 million.

Opening in late 2016, the sophisticated new facilities are on schedule to welcome a host of international shining lights to Sydney.

Business Events Sydney CEO, Lyn Lewis-Smith, said “Business Events Sydney has now secured eleven events for ICC Sydney, nine of which fall within the NSW Government’s priority sectors. These events will attract industry leaders from sectors as broad as professional services, ICT, international education and research, and medicine to Australia’s leading state.

“Business events and their legacies help to further NSW’s expertise and growth and we are excited by the redevelopment of Sydney’s Darling Harbour precinct and the new ICC Sydney. These facilities will be key to continuing growth, fostering collaboration and furthering our global connections to fuel productivity.”

The four new international events that will take place in ICC Sydney are:
The IEEE Semiannual Vehicular Technology Conference in 2017, which is expected to attract 650 delegates over four days and generate an EI of $2.2 million
The World Self-Medication Industry (WSMI) Asia Pacific Regional Conference and General Assembly in 2017, which is expected to attract 450 delegates over two days and generate an EI of $1 million
The International Council of Commercial Arbitration Congress in 2018, which is expected to attract 800 delegates over four days and generate an EI of $3 million
International Congress of Behavioural Optometry (ICBO) in 2018, which is expected to attract 600 delegates over four days and generate an EI of $2.2 million.
“We’re thrilled with our global clients’ reponse to ICC Sydney. To have 11 events secured, about 2.5 years out from opening is such a strong sign of confidence and trust in Sydney’s ability to deliver world-class events and infrastructure,” said Ms Lewis-Smith.

“Conferences such as these have a massive impact on Sydney’s knowledge economy and Australia’s place on the global stage. Collaboration in the fields of research and best practice are simply more effective with the meeting of minds in one city. And there’s no better place to meet than in Sydney. It’s where people want to be.”

NSW accounts for just under half of Australia’s total professional, scientific and technical exports and in the past decade, professional services has been the third largest industry for the State. These factors, among others, helped BESydney to win the International Council of Commercial Arbitration Congress.

The International Council for Commercial Arbitration (ICCA) accepted a joint bid by Australia and New Zealand for its 2018 Congress to be held in Sydney, with an add-on event in Queenstown, New Zealand. The announcement was made at the association’s latest meeting in Miami, which attracted over 1,000 arbitrators and arbitration practitioners.

Ms Lewis-Smith said Sydney was an Asia-Pacific hub for professional services firms and talent.

“This win is a coup for Sydney that simultaneously recognises our leadership and strengthens our position in this vital sector.”

NSW is also home to the largest ICT industry in the country, with over 60 per cent of Australia’s ICT regional headquarters and operations centres based in Sydney. The IEEE Semi-annual Vehicular Technology Conference is a biannual conference, last held in Australia in 2006.

The IEEE Vehicular Technology Society concerns itself with land, airborne and maritime mobile services; portable commercial and citizens’ communications services; vehicular electrotechnology, equipment and systems of the automotive industry; traction power, signals, communications and control systems for mass transit and railroads.

Manufacturing makes an enormous direct and indirect contribution to the State’s economy, generating around $34 billion in GDP. Sydney last hosted the WSMI Asia Pacific Regional Conference and General Assembly in 2000. The WSMI is a federation of over 50 member associations representing manufacturers and distributors of non-prescription medicines and other self-care products categories on all continents. WSMI requires member associations to develop voluntary codes of advertising practice and encourages consumer-friendly labelling.

The International Congress of Behavioural Optometry (ICBO) is organised by the Optometric Extension Program Foundation, which is dedicated to the advancement of optometry through the gathering and dissemination of information and research on vision and the visual process. The NSW Government’s annual investment in health and medical research now exceeds $200 million, and the State is recognised internationally for the quality of its education and training, as well as its strong community of behavioural optometrists, which is one of the reasons the ICBO is being held in Sydney in 2018.

NSW has the largest research sector in Australia with the country ranked seventh in the world for the quality of its research institutions by the World Economic Forum’s Global Competitiveness Report 2012-13.

“Sydney’s selection as host for these four heavy-weight conferences further demonstrates the global interest in the city’s stunning new convention and exhibition facilities. ICC Sydney will open in late 2016 and will be a hub for the world’s best and brightest to connect, collaborate and innovate,” added Ms Lewis-Smith.

A full list of international events BESydney has secured for ICC Sydney is below.
International Bar Association Annual Conference for 2017, which is expected to attract 4,000 delegates and generate an EI of $18 million
AIPPI World Intellectual Property Congress for 2017, which is expected to attract 2,000 delegates and generate an EI of $7.3 million
International Association of Restructuring Insolvency Bankruptcy Professionals World Quadrennial Congress for 2017, which is expected to attract 800 delegates and generate an EI of over $2.1 million
International Conference of the Institute of Internal Auditors for 2017, which is expected to attract 1,600 delegates and generate an EI of $6.8 million
The IEEE Semiannual Vehicular Technology Conference in 2017, which is expected to attract 650 delegates over four days and generate an EI of $2.2 million
The World Self-Medication Industry Asia Pacific Regional Conference and General Assembly in 2017, which is expected to attract 450 delegates over two days and generate an EI of $1 million
The International Council of Commercial Arbitration Congress in 2018, which is expected to attract 800 delegates over four days and generate an EI of $3 million
Pacific Association of Quantity Surveyors Congress for 2018, which will attract 500 delegates and generate an EI of $2.2 million
International Congress of Behavioural Optometry in 2018, which is expected to attract 600 delegates over four days and generate an EI of $2.2 million
20th International Congress of Cytology for 2019, which will attract 1,200 delegates and generate an EI of $4.8 million
Confidential international meeting for 2022, which will attract 1,500 delegates and generate an EI of $6 million.

For further information, images or to request an interview with CEO Lyn Lewis-Smith:
Aliena Conciatore, Head of Marketing
aconciatore@besydney.com.au
Tel: +61 2 9332 5246
Mob: +61 427 576 933


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