Craigen opens new INNOCEAN start-up agency in Berlin

Craigen opens new INNOCEAN start-up agency in Berlin

17 June 2016: Continuing to push his creative agenda at INNOCEAN, Jeremy Craigen is set to launch a new office in Berlin. Principally it will operate as a creative hub for INNOCEAN’s European agencies in Frankfurt, London, Madrid, Istanbul, Moscow, Paris and Milan, developing pan-European work for its Hyundai and Kia clients.

But Craigen has added expectations, “For starters, Berlin is gunning for the title ‘start-up hub of Europe’, so what better city to open an office. And we’re approaching every aspect of the set up and operation of this new agency with the start-up spirit; new space, new people and new ways of taking our clients brands to market.”

To creatively lead the new operation, Craigen has appointed Rich Muntz as Chief Creative Officer. Previously at J. Walter Thompson, Muntz lead a creative and new business resurgence of the agency brand in Melbourne, with multiple wins at Cannes, D&AD, Effies, Spikes, AdFest, OneShow and Clios and a string of new business wins. He was then seconded to set up sister agency BlueHive Australia to relaunch the Ford brand.

“With every exchange I have with Jeremy and the euro and global teams, I’ve got to know what makes INNOCEAN tick. They’re supper hungry to do great work, incredibly open to new methods of working and hell bent on upping the creative product and growing business. I am, in equal measure, honoured and excited by the opportunities,” said Muntz of the new role.

The new Berlin hub is set to open in September of this year.

 

INNOCEAN’s Hyundai Super Bowl Ad Wins USA Today Ad Meter

INNOCEAN’s Hyundai Super Bowl Ad Wins USA Today Ad Meter

– First Non-American Brand to Achieve Such Feat

– Earns the top rank at USA Today Ad Meter

– First non-American brand·automaker to win the honor since 1989

– Hyundai’s three spots, created by INNOCEAN, all ranked within top 10

– INNOCEAN’s work earn top 3 ranks among all global automakers’ ads

Hyundai Motor Company’s Super Bowl ads created by INNOCEAN Worldwide Americas (“INNOCEAN”) has been ranked No.1 on USA Today Ad Meter, a feat achieved by a non-American brand for the first time. It also marks the first time that an automaker ad earning the top rank. In addition, INNOCEAN celebrated having all three Hyundai Ads make the top 10 of USA Today Ad Meter.

INNOCEAN stated that Hyundai’s Super Bowl ad has been voted the best ad of USA Today Super Bowl Ad Meter. It is the first time in the history of USA Today Ad Meter, established in 1989, for a non-American brand or an automaker to achieve such feat.

Only seven US brands, including Amex, McDonalds, Pepsi, Nike, Budweiser, Snickers and Doritos, have won the honor of winning the best ad of USA Today Ad Meter. Especially, since 1999, Budweiser and Doritos have been dominating the highly coveted survey.

The top vote-getter of 2016 Ad Meter was <First Date>, which aired during the 1st quarter. It is a 60-second spot featuring popular comedian/actor Kevin Hart. He plays a dad who tracks his daughter’s first date with Hyundai’s Blue Link Car Finder. The spot earned high praises for highlighting the car’s feature in a funny yet clever way, thanks to Kevin Hart’s excellent acting and a fitting story.

USA Today Ad Meter’s 5^th ranked ad <Ryanville> aired during the 2^nd quarter. The spot drew laughs as it showed a virtual neighborhood where every guy is Ryan Reynolds. <The Chase>, a 30-second commercial of a couple escaping from wild bears using the All New Elantra’s smart feature earned 6^th highest score.

INNOCEAN is the first Korean ad agency to create Super Bowl ads beginning in 2010. <Dad’s Sixth Sense>, 2014 Super Bowl ad for Hyundai, was ranked 6^th overall, first among global automakers. <Team> and <Cheetah> were ranked ninth in 2013 and seventh in 2012, respectively.

Super Bowl serves as the most significant battleground for the World’s leading brands to compete in marketing. USA Today, which offers the most respected survey in regards to Super Bowl ad popularity, has consumers mark a score for each ad on a ten-point system via online.

INNOCEAN’s Global CCO(Chief Creative Officer) Jeremy Craigen commented, “Earning the top score at USA Today Ad Meter is a tremendous achievement for the company and a great reward for INNOCEAN staff who put in hard work creating the ads” adding, “With this momentum, INNOCEAN will look to have another successful year in terms of creative for the eventful year of 2016.”