Posted tagged ‘#LondonIsOpen’

Mayor launches #MyLondonDish campaign, backed by top chefs, to celebrate London’s diverse food

March 21, 2017

Mayor launches #MyLondonDish campaign, backed by top chefs, to celebrate London’s diverse food
The Mayor of London, Sadiq Khan, has launched a new social media campaign called #MyLondonDish to celebrate food in London, as part of his #LondonIsOpen movement.

Top chefs and food experts across the capital have pledged their support including Jamie Oliver, Jasmine and Melissa Hemsley, ‘Clerkenwell Boy’, and many more.

London has the highest concentration of restaurants in the UK including 65 Michelin-starred establishments, and offers more than 70 world cuisines. It is hoped that the campaign will encourage tourists to ignore outdated misconceptions about British food and instead explore the incredible variety of foods available in the capital.

The campaign begins in the same week as the Mayor of London made his first post from his new Instagram account, @MayorofLDN. In it he shared his favourite London dish, traditional fish and chips, saying: “London is an incredible place to eat with some of the best chefs, food markets, restaurants and cafes in the world. And of course, we do the best fish and chips. They’re #MyLondonDish (bit of a cliché, but the truth). What’s yours? Take a photo, video or live of your favourite food or your favourite place to eat and make sure to tag me and use #MyLondonDish. Show the world that #LondonIsOpen for the world’s best food!”

Social media users are being encouraged to share their chosen #MyLondonDish on Instagram or other social media platform. This could be a meal at their favourite London restaurant, or even something they’ve created using London-sourced ingredients. Those who join in the conversation will see their picture featured in a crowd-sourced gallery on a bespoke new segment of VisitLondon.com. Head to  http://www.visitlondon.com/mydish for more information.

The Mayor of London, Sadiq Khan, said: “We want to unite Londoners and tourists alike through #MyLondonDish, to show that London is open to some of the finest cuisine in the world. Here in London we have thousands of incredible restaurants to eat and drink at, and a huge variety of interesting and exotic ingredients available at markets, shops and stalls throughout the capital. From traditional fish and chips to the best new fusion recipes, I urge Londoners to share their favourite dish and show the world that London is Open for food.”

Jamie Oliver said: “I’m loving the Mayor of London’s #MyLondonDish campaign to show the world that London is Open for Food. It’s a bit naughty to put one of my own restaurants in but Fifteen is a massively unique restaurant having trained so many people over the years. No credit to me, all to our head chef Robbin Holmgren and his ridiculously yummy short ribs. There is so much diversity in London when it comes to food so I’d encourage everyone to get out there and try something new.

Andrew Cooke, Acting Chief Executive London & Partners, which runs VisitLondon.com, said: “My London Dish is a great way for international visitors to share their culinary experiences and help make sure everyone knows that London offers some of the best food in the world. With vibrant food markets and over 8,000 restaurants, offering 70 world cuisines, the city has a dish for everyone.”

Award winning Instagrammer, Clerkenwell Boy said: ‘London has an amazing dining scene and each week is a new adventure, from pubs to pop-ups and markets to Michelin-starred restaurants London has something to offer everyone. I like to mix it up with the places I visit across the city, but for me the bacon and egg naan at Dishoom is #MyLondonDish as it’s such a brilliant twist on the classic British bacon butty. I’m excited to be a part of The Mayor of London’s #LondonIsOpen campaign and to celebrate the amazing food we have here in London.’

Overseas visitors flock to London’s cultural attractions

October 17, 2016

London Mayor Sadiq Khan declares #LondonIsOpen for culture and visitors
London remains a top international destination, according to new research, as London’s leading museums and galleries have seen an 11 per cent increase in visits from overseas since 2012.

International tourists have increasingly been drawn to the UK capital by the city’s world class free museums, galleries, and major exhibitions since 2012, the year the city hosted the 2012 Olympic and Paralympic Games and now account for three fifths of all visits to London’s top cultural attractions.

Last year overseas visitors made 18.7 million visits to the city’s best known cultural institutions, which is 1.8 million more than in 2012, according to the research released to highlight London’s Autumn Season of new cultural exhibitions and events.

Tonight at London’s Science Museum, Mayor Sadiq Khan will officially launch London’s Autumn Season of cultural exhibitions and events, supported by the British Government’s GREAT campaign, which aims to promote the UK internationally.

Sadiq Khan said: “Our city’s world-class museums, galleries and exhibitions have firmly positioned London as one of the most welcoming and culturally rich cities to visit. Not only does our unique cultural scene make a substantial and vital contribution to our city’s economic prosperity, but I’m delighted to see that London’s creative sector plays such an important role in entertaining tourists from home and across the world.

“The many millions of visitors who come here time and time again are sending out a clear signal that London is truly open to everyone, and this is the message we will continue to send around the world.”

Gordon Innes, CEO London & Partners, said: “London offers one of the most diverse and stimulating cultural experiences of any city in the world.

“With so many new museum openings this year, a stunning array of world class exhibitions and events, the ability to travel 24 hours on the night tube and the city offering better value than ever for international visitors – there has never been a more exciting time to come to London.”

Highlight events of London’s Autumn Season include William Kentridge: Thick Time at the Whitechapel Gallery, London Fashion Weekend at the Saatchi Gallery, Twilight Tours at the Tower of London, Wonderlab: The Statoil Gallery at the Science Museum, Michael Clarke Company at the Barbican and The Radical Eye: Modernist Photography from the Sir Elton John Collection at the New Tate Modern.

The artist Sir Quentin Blake, who will appear alongside the Mayor at the launch of the Autumn Season, and will produce an illustration to capture the #LondonIsOpen campaign, added: “Every morning I go to my London balcony and breathe in thousands of words and pictures, and then I start work.”

Working with London poet and musician LA Salami, London & Partners has also produced a short film aiming to capture the spirit of the 2016 Autumn Season programme of events.


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