Posted tagged ‘Mayfair’

Mayor gives green light for Lumiere to return to London in 2018

July 20, 2017

Mayor gives green light for Lumiere to return to London in 2018

• Lumiere London will take place from 18-21 January 2018

• More than 40 installations will light up London’s streets, buildings and public spaces, bringing millions of visitors to the city

• Mayor encourages people from London, across the UK and the world to discover the city in a new light

• Businesses and brands invited to take advantage of sponsorship opportunities to help make London shine

The Mayor of London, Sadiq Khan, has revealed the dates for Lumiere London 2018 – the capital’s largest night-time festival. More than 40 UK and international artists will transform the city and offer new perspectives on the capital’s iconic architecture, streets and landmarks.

Lumiere London 2018 will take place over four nights between 18 and 21 January 2018. Building on the phenomenal success of Lumiere London 2016, festival destinations will include King’s Cross, London’s West End (including Carnaby, Regent Street, Oxford Circus, Leicester Square, Mayfair, Piccadilly, St James’s, Fitzrovia and Westminster). Works will be exhibited both north and south of the River Thames, with Covent Garden, Victoria, South Bank and Waterloo added as new destinations for 2018.

Communities from across the capital will be able to take part in the festival. Residents of outer London boroughs will be invited to take part through schools and participation projects and volunteering schemes, which will ensure all Londoners can benefit from this extraordinary cultural event.

The Mayor of London, Sadiq Khan, said: “Lumiere London 2018 will be bigger, brighter and bolder than ever before – with even more areas of our city involved and even more people expected to visit this incredible festival.

“I am particularly pleased that this year we are organising community projects in outer London boroughs to ensure that as many Londoners as possible can get involved with this world-class event.

“Lumiere London 2018 shows that London is open to people from across the world and open to creativity and ideas, and open for business. I look forward to welcoming millions of visitors to the capital and building on the success of 2016’s showpiece.

“There’s no better way to banish the January blues – so get ready to take to the streets and marvel at a dazzling array of incredible artwork and installations.”

1.3 million visitors enjoyed Lumiere London in 2016, at a time when the city is usually quiet, following the Christmas break. The ground-breaking event featured 30 installations by UK and international artists in landmark locations. Visitors to the event spent £22m and the festival was the winner of Best Debut and Best Outdoor Event of the Year at the Event Awards.

Lumiere London 2018 is commissioned by the Mayor of London and programmed and produced by Artichoke, with major support from King’s Cross and the West End Partnership. Additional support will be provided by a host of partners and funders including The Fitzrovia Partnership, South Bank and Waterloo BIDs and London & Partners.

Helen Marriage, Artichoke CEO and Lumiere London Artistic Director, said: “In January 2016, more than a million people came out on some of the coldest nights of the year to enjoy this great world city as it had never been seen before.

“I’m thrilled that the Mayor has commissioned Artichoke to programme and produce the second edition of Lumiere London. The festival is the biggest night-time event in London and will transform the capital into a giant art exhibition without walls. As a global showcase for the capital, it is an excellent sponsorship opportunity that every business and brand should consider.

“Lumiere London offers a fantastic platform for UK and international artists to reach the widest possible audiences and there are no financial barriers to attendance. Everyone is invited.”

Further details about Lumiere London 2018 are available at: www.visitlondon.com/lumiere. More information about the festival and artists involved will be announced in coming months.

#LumiereLDN #MICEmedia #MICEnews

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The May Fair Hotel Christmas Window Brings All Of Mayfair Community Together

December 6, 2016

The May Fair Hotel Christmas Window Brings All Of Mayfair Community Together
Interactive luxury advent calendar designed to showcase some of the districts world-renowned brands

LONDON: Today, The May Fair Hotel reveals its collaboration with a range of local Mayfair businesses as it unveils its Christmas Window display in the form of an interactive advent calendar.

Uniting business partnerships across the Mayfair district, the calendar will go live on 1st of December, revealing the very best of Mayfair’s community including Temperley, La Perla and Sophia Webster who will all be offering a gift or store experience to guests of the hotel or members of the public each day. Members of the public will have the chance to win the selected gift each day using #AMayFairChristmas.

The Mayfair district continues to be an attractive destination for tourists and international shoppers and the concept behind The May Fair Hotel’s window design is to showcase some of the world-renowned brands within the Mayfair community.

The installation has been created in collaboration with renowned artist Terry Jackson. Well known for his unique and distinctive paper-cut art, Jackson’s previous Christmas window display has been featured within the top 10 in the world along with Claridge’s, Sak’s Fifth Avenue and Tiffany’s New York.

The elegant design, crisp white in colour, features a cityscape silhouette referencing London, with subtle hints to the time of year. The finished installation will be illuminated, giving definition to each layer as the light gradually radiates through. The final effect will be a stunning three-dimensional silhouette.

Inderneel Singh, Managing Director, The May Fair Hotel said “The May Fair Hotel has always been known for our designer windows during London Fashion Week. This year we’re excited to extend our window collaboration into the Christmas season, working with globally recognised brands all from the Mayfair district and welcome visitors to come and see the display and post on social media using the hashtag.”

Sophia Webster said, “This a great opportunity to bring the Mayfair community together during this special time of year, and we are proud to be a part of this innovative Christmas campaign with The May Fair Hotel.”

Nicole Farhi also said, ‘To celebrate such a wonderful time of year we are honoured to be partnering with the Mayfair hotel and collaborating with other business’s and brands within in our local community. We look forward to welcoming the lucky winner to our Conduit Street or Hamstead stores for a personal shopping experience and a £350 gift card to spend on our beautifully curated collections. Season’s greetings from the Nicole Farhi team’

Pickett stated, “We enjoy working with like-minded British brands who value the importance of customer service alongside a quality product. Edwardian Hotels London and Pickett (and the teams around them) are committed to making their customers and guests feel welcome, with a sense of belonging and an overall feeling of a special experience. We are delighted to be associated with the making of this advent calendar which Edwardian Hotels London are offering their customers as a thank you for their support over the year.”

Terry Jackson added, “For many, the hotel is a focal point of Mayfair and from a personal perspective it’s a fabulous space, with an international audience and a great opportunity to show case my work. Paper is a humble material, one of craft, provoking memories of wrapped presents and hand-written letters and the installation aims to preserve the comfort and romance of the home Christmas and hopefully inspires gift ideas for loved ones this holiday season.”

Alongside Sophia Webster, Nicole Farhi and Pickett, The May Fair Hotel has collaborated with luxury women’s fashion boutique Temperley London, luxury book store Maison Assouline, fine jeweller Stephen Webster*, one of the oldest pharmacies in the world Santa Maria Novella, Italian intimate apparel La Perla, highly-regarded skincare specialist Lisa Franklin*, chic hair salon FOUR London, contemporary art studio Gazelli Art House, French bakery and sweet maker Laduree, eye-catching shoe designer Aquazurra, luxury backgammon designer Alexandra Llewellyn*, cold-pressed juice café Raw Press, personal trainer Matt Roberts, alternative luxury fashion designer Chalayan, the newest jeweller to Mayfair Kat Florence, hand-crafted leather designers Passavant & Lee*, boutique perfumery Miller Harris, Italian intimate apparel La Perla, styling boutique Nails and Brows and the longest serving jewellery house in the world House of Garrard*.

Gifts inside the boxes can be won via social media on Instagram, whilst store discount vouchers will be available at the hotel reception and other prizes will be exclusively available to hotel guests. For your chance to win, post your favourite Christmas memory alongside your best image of the windows using #AMayFairChristmas.


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