Posted tagged ‘McAuley’

ibtm america post show survey results

October 17, 2016

ibtm america post show survey results – THE BEST  EVENT TO DATE

The second ibtm america that took place in Nashville in June, was one of the best according to the event’s post show survey. Customer loyalty and satisfaction achieved the highest scores and exhibitors confirmed that they met with the “right audience that was important to their business” with over 90% saying they expect to get results from their attendance.

“We look to the results of this research to see what enhancements we need to make for next year, but we are delighted that ibtm america is evolving to meet the needs of the industry. The newly introduced 100% Mutual Match appointment system has given a real advantage for business opportunities between both buyers and suppliers.  This was clearly illustrated and mentioned as a key factor for the increase in both Hosted Buyer and Exhibition satisfaction this year” said Jaime McAuley, Event Director for ibtm america

Nearly 70% of exhibitors expressed an interest in returning for ibtm america 2017 which will take place at the Hilton Diplomat Resort & Spa in Southern Florida (June 14-16).  Highlighted as offering a “good return on investment”

Steve Parker, Vice President Digitell Inc will be exhibiting again next year. “We have several promising prospects in the pipeline, our sales cycle can be long.  We go into ibtm america 2017 with the same business objectives because the types of buyers I met seemed more interested in our services than those I meet at other shows, so the follow-up response has been very good.  I can only credit this to the ibtm process of getting buyers”.

The fresh new format that offers up to 30 pre-scheduled one-to-one meetings between suppliers and pre-qualified meeting and event planners offers exhibitors an all-inclusive price for a pre-built meeting pod.  All the supplier is required to do is bring their own company branding to dress their pod, and business can begin as soon as the show starts.

Each exhibitor is asked about their business objectives for ibtm america, so that the Hosted Buyer team can then seek the best matched event planner.  “Our team will engage with every exhibitor to discuss who they want to do business with.  The recruitment will then be based on the information received.  This, together with the pre-scheduled Mutual Match where exhibitors lead the way in choosing their appointments and then the Buyer does the same, has clearly positioned ibtm america as a must attend event for the industry”.  Added McAuley.

Hosted Buyers who were personally selected and invited to attend also said that the variety of exhibitors that participated in the event provided the “important business opportunity” and the event is a “must attend” for them each year.

“I am here to focus on destinations and venues and I got to meet with who I wanted, but also really loved connecting through the networking which gave me extra contacts.  As I am on the worldwide events team I have been meeting people through the networking and socializing which helps to create a spark and that’s another business opportunity as it helps if we want to do that business together!  I really did enjoy ibtm america and its been inspiring for me personally as I also got to meet other Hosted Buyers to share their ideas which ultimately helps me do my job even better” added Annabel Heydorn, Herbalife International


May 13, 2016


81% of Hosted Buyers looking to place business internationally 

ibtm america 2016 (, taking place from June 15-17 at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, has confirmed an impressive global line-up of Association, Agency and Corporate Hosted Buyers attending from the US, Canada, Latin America, Europe, Russia, the Middle East, Asia and more.

Registered Hosted Buyers have confirmed their product interests among exhibitors, with hotels and conference/meeting venues being the top two picks. Other event products to make the list include special event venues, Destination Management Companies, resorts and spas, and destinations. Among those buyers the two most popular event types were conferences/meetings and incentives, followed by exhibitions, conventions/congresses, staff training/motivation, and business and luxury travel.

Jaime McAuley, Event Director, ibtm america commented, “We have a great line-up of Hosted Buyers this year; not only do we have elite buyers with proven budget and business to place attending from all around the world, but we have a diverse group with a variety of products interests and this will increase the opportunity for our exhibitors to make connections at the event. And with our 100% mutually matched appointment system, we can ensure that all of our Hosted Buyers and exhibitors are only attending relevant, valuable appointments likely to result in business opportunities and ROI.”

Hosted Buyers have also indicated the regions in which they are most interested in placing business, with 98% of buyers looking to place business in the US and 81% interested in placing business internationally. Domestically buyers placed particular emphasis on wanting to meet exhibitors from the Western US (98%) and the Southeast (97%). Internationally buyers were most interested in Canada, Latin America, and Europe.

McAuley commented, “These preferences are really on trend with where the industry is right now. Rob Davidson, Managing Director of MICE Knowledge, predicted in his 2015 Trends Report that 2016 will see an increase across all meeting types in North America, so it’s not surprising that both our regional and international buyers are looking to place business in Canada and the US. Davidson also noted how Latin America’s close business and cultural ties to the US, which make it especially attractive for US-based meeting groups, have played a large role in the Latin American MICE industry’s growth, so we expect this to continue to be a region of interest among our Hosted Buyers.

Some of the Hosted Buyers attending this year include Philips (Brazil), Rimac Seguros y reaseguros (Peru), Hurricane Action Sports (Canada), Montreal Event Planner (Canada), Lenovo (China), GECK’O Incentives & Events (Germany), Kotak Mahindra Bank Limited (India), Fullteam Networks (Mexico), TUSExpo BV (Netherlands), Decast Group (Russian Federation), ABB INDUSTRIES (UAE), Ultima Media (UK), Smartfocus (UK), Freestyle Football Federation (UK), the American Association for Cancer Research (US), AT&T (US), Wells Fargo (US), Corning Inc. (US), The Geological Society of America (US), and Nature’s Way (US).

Veronica Carletto, Project Manager, Fourth Wall Events, who will attend as a Hosted Buyer commented, “My objective is to learn about new hotels and services that I can share with my organisation and offer our clients. I am interested in looking at the 5* luxury brands in Europe and Asia.

Blair Monica, Marketing Event Project Manager, GM Financial, also a Hosted Buyer for 2016 commented, “We plan events all over the US and Canada. I am interested in looking at different locations that can hold larger groups, what’s new with technology, meeting design, what’s new with exhibit design and displays and how to elevate our meetings and events.

Fred Williams, Conference Manager, Association for Education in Journalism and Mass Communication, also a Hosted Buyer for 2016 commented, “Face-to-face meetings are critical to understanding city and hotel updates as well as special offers. Cities, hotels, airlines, audiovisual, and exhibition companies are the types of exhibitors I wish to meet.”

Joost de Meyer, Chairman & CEO, First Incentive Travel, also a Hosted Buyer for 2016, commented, “I am the Chairman & CEO with First Incentive Travel. I lead a team of experienced project managers. We work all over the USA for incentive groups coming to the USA, Mexico and Caribbean from mainly Europe and the rest of the world. I am interested in hotels, DMC’s, CVB’s, cruise lines, etc.”

To hear what more Hosted Buyers have to say, please visit:

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