Posted tagged ‘Nashville’

ibtm america post show survey results

October 17, 2016

ibtm america post show survey results – THE BEST  EVENT TO DATE

The second ibtm america that took place in Nashville in June, was one of the best according to the event’s post show survey. Customer loyalty and satisfaction achieved the highest scores and exhibitors confirmed that they met with the “right audience that was important to their business” with over 90% saying they expect to get results from their attendance.

“We look to the results of this research to see what enhancements we need to make for next year, but we are delighted that ibtm america is evolving to meet the needs of the industry. The newly introduced 100% Mutual Match appointment system has given a real advantage for business opportunities between both buyers and suppliers.  This was clearly illustrated and mentioned as a key factor for the increase in both Hosted Buyer and Exhibition satisfaction this year” said Jaime McAuley, Event Director for ibtm america

Nearly 70% of exhibitors expressed an interest in returning for ibtm america 2017 which will take place at the Hilton Diplomat Resort & Spa in Southern Florida (June 14-16).  Highlighted as offering a “good return on investment”

Steve Parker, Vice President Digitell Inc will be exhibiting again next year. “We have several promising prospects in the pipeline, our sales cycle can be long.  We go into ibtm america 2017 with the same business objectives because the types of buyers I met seemed more interested in our services than those I meet at other shows, so the follow-up response has been very good.  I can only credit this to the ibtm process of getting buyers”.

The fresh new format that offers up to 30 pre-scheduled one-to-one meetings between suppliers and pre-qualified meeting and event planners offers exhibitors an all-inclusive price for a pre-built meeting pod.  All the supplier is required to do is bring their own company branding to dress their pod, and business can begin as soon as the show starts.

Each exhibitor is asked about their business objectives for ibtm america, so that the Hosted Buyer team can then seek the best matched event planner.  “Our team will engage with every exhibitor to discuss who they want to do business with.  The recruitment will then be based on the information received.  This, together with the pre-scheduled Mutual Match where exhibitors lead the way in choosing their appointments and then the Buyer does the same, has clearly positioned ibtm america as a must attend event for the industry”.  Added McAuley.

Hosted Buyers who were personally selected and invited to attend also said that the variety of exhibitors that participated in the event provided the “important business opportunity” and the event is a “must attend” for them each year.

“I am here to focus on destinations and venues and I got to meet with who I wanted, but also really loved connecting through the networking which gave me extra contacts.  As I am on the worldwide events team I have been meeting people through the networking and socializing which helps to create a spark and that’s another business opportunity as it helps if we want to do that business together!  I really did enjoy ibtm america and its been inspiring for me personally as I also got to meet other Hosted Buyers to share their ideas which ultimately helps me do my job even better” added Annabel Heydorn, Herbalife International

Poken expands its partnership with Reed Exhibitions to provide additional technology solutions for ibtm america 2016

May 13, 2016

Poken expands its partnership with Reed Exhibitions to provide additional technology solutions for ibtm america 2016
Poken, the 360º event platform, today announces a new partnership with Reed Exhibitions, which sees an expansion of the services previously provided and an integration with Nova™, Reed’s global online event management platform.

This year, ibtm america 2016 will take place June 15-17 at The Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. This venue is best known as one of the largest hotel exhibition and meetings venue in the continental US, featuring 882 guest rooms, 6 ballrooms, more than 100 technologically advanced conference and breakout rooms, and some 600,000 sq. ft. of meeting, convention and exhibit space.

The Poken event technology platform will be employed throughout ibtm america 2016, a leading industry event that offers 100% mutually matched one-to-one meetings between top suppliers and pre-qualified meeting and event planners with proven business to place in the US and globally. Poken’s on-site registration and badge-printing software will be deployed on large touchscreen tablets wirelessly connected to printers, providing attendees with fast registration, badge retrieval, and a printed individual meeting schedule.

As measuring and tracking meeting attendance is integral to Reed Exhibitions’ objectives, Poken will also be used to track buyers’ attendance at their scheduled meetings. All attendees will receive a Smart Badge which they will use to check into their meetings by touching a small iBeacon & 3G-connected reader embedded in a coaster on each meeting table. These readers are unique to Poken, who had been deploying them to provide advanced lead-generation and digital content delivery solutions to large exhibition clients worldwide.

Poken will also provide the event’s mobile app, ensuring a rich digital experience for attendees, and reporting key engagement metrics to the organiser. Viewing their personal meeting schedule on their mobile device, attendees will be reminded about their meetings with automated alerts sent via the Poken platform, helping to drive efficient meeting etiquette.

At past events using its technologies, Poken has demonstrated a behavioral shift among participants, helping drive better results through enhanced engagement, better awareness, and increased networking.

Ron Speechley, who heads Poken’s Sales and Marketing in the US, says: “Reed Exhibitions has been one of our valued partners over the past few years and we are thrilled to continue to have the opportunity to innovate with this world class client. Creating more seamless ways for attendees to get results out of the shows they attend has been a priority for us.”

Jaime McAuley, ibtm america Event Director, comments: “Working with Poken for the past two years has been an absolute pleasure. Poken proved to us that beyond anything they understand an event organiser’s needs, and are committed to developing technologies that empower not only the attendees, but also the organiser. This year we are rolling out 100% mutually matched appointments, which means that exhibitors and Hosted Buyers can use the mutual match appointment system to create a diary of up to 30 valuable and relevant appointments with the business leads they identify. Poken’s technology will work to keep the thousands of pre-scheduled appointments taking place at ibtm america 2016 on schedule, which will in turn maximise opportunity for ROI.”

Technology is one of the fastest growing sectors within the meetings and events industry and this means that meeting professionals are always playing catch up. Reed Exhibitions is constantly redefining the marketplace through its vision, and through innovation which it sometimes sources from leading-edge suppliers such as Poken.


December 1, 2015

Press Release: 1st December 2015


Reed Travel Exhibitions confirms that the 2017 edition of ibtm america ( will take place at the Hilton Diplomat Resort & Spa in Fort Lauderdale/Hollywood Florida.

The Hilton Diplomat Resort & Spa is South Florida’s premier meeting resort with both indoor and outdoor space tucked between the Atlantic Ocean and the Intracoastal Waterway. The property has received top honors from TripAdvisor, AAA and Orbitz and was named a top 100 Meeting Hotel by Cvent.

The decision to rotate the event has been driven by customer feedback confirming that 100% of buyers and suppliers attending the show were in favor of the event rotating year-to-year.

Jaime McAuley, Event Director, ibtm america commented, “We asked our exhibitors and buyers whether they preferred a permanent home, a resort location or an event that moved around to different destinations. 100% answered in preference of different destinations.

“Moving ibtm america to a new location every year offers benefits to our Hosted Buyers and exhibitors. We’re lucky to be able to work with so many great destinations and hosting venues. It also puts major meeting hubs in the splotlight annually and most importantly, it keeps things fresh and interesting.”

The 2016 edition of ibtm america will take place in Nashville, Tennessee (June 15th- 17th) at the Gaylord Opryland and will utilize the ‘mutual match’ system where both exhibitors and buyers will be able to request to meet one another.

To find out more about the Hosted Buyer Programme and apply to attend, visit

For further information about exhibiting, please visit

For sales enquiries, please contact:

ibtm america announces Nashville for 2016 event

June 11, 2015

ibtm america announces Nashville for 2016 event

ibtm america, part of ibtm events, has confirmed that the 2016 event will take place from June 15-17, 2016 at the award winning Gaylord Opryland Resort & Convention Center in Nashville (, ranked in the top 10 of Cvent’s 2014 Top 50 Meeting Destinations in the United States.

The Gaylord Opryland Resort & Convention Center is a luxury resort showcasing some of the best meetings facilities that Nashville has to offer and is just minutes from Nashville International Airport as well as a short drive or riverboat cruise from downtown. The center also presents fine dining, 9 acres of lush indoor gardens, cascading waterfalls and a full-service spa.

“As part of our strategy to experience the most dynamic business destinations, we are delighted to be not only taking ibtm to Nashville, but to be using the spectacular facilities of this world class resort” said Jaime McAuley, ibtm america Event Director.

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