Posted tagged ‘New South Wales Government’

Business Events Sydney to launch new brand campaign at IMEX 2014

May 22, 2014

Business Events Sydney to launch new brand campaign at IMEX 2014

Business Events Sydney (BESydney) will launch its new brand and communications campaign to the international business events community at the IMEX 2014 tradeshow in Frankfurt.

BESydney CEO Lyn Lewis-Smith said IMEX was the ideal location to launch the new brand. “IMEX is the world’s largest industry tradeshow, so it made perfect sense to use this event as a launch pad for our new brand. Our team will meet with key decision makers and be able to explain the thought process behind the new look and feel, and what it means for their events, now and in the future.”

“IMEX is a great platform for us to talk to the world about our plans. It’s an important forum for us to share news and advances, and to continue to progress the industry. This year, in addition to exhibiting, we are also sponsoring the IMEX Inspiration Centre. We saw great synergies with the opportunity,” said Ms Lewis-Smith.

“The Inspiration Centre is where attendees will find stimulating education and training opportunities delivered by forward-thinking experts. It’s about focusing on issues that are genuinely pushing the boundaries of our industry and shaping its future, with programs that maximise performance, raise standards and enhance personal and professional skills. These are objectives that Sydney holds close to its heart.

“Our new brand that we are launching at IMEX, SYDNEY SHINES, is about sharing our city’s atmosphere of free thinking that results in inspired solutions. It’s about the Australian spirit that says “yes” to new ideas, embraces new challenges and flies in the face of convention. It’s about the freedom to try new things, the freedom to explore and even the freedom to fail in the pursuit of progress. Looking at the Inspiration Centre’s program, we immediately felt that it aligned with this ethos and we are proud to be a part of it.”

A preview of Sydney’s shiny new brand will be showcased to a select group of industry trade journalists at 1.50 pm on Tuesday 20 May during Sydney’s press conference. Hosted by Lyn Lewis-Smith, the press conference will also include updates to the International Convention Centre (ICC) Sydney and Darling Harbour Live development and the unveiling of Sydney’s new expenditure methodology.

BESydney will be joined by Beverley Parker from ICC Sydney and BESydney Ambassador and Australian expatriate, Tim Walker, Chief Executive and Artistic Director of the London Philharmonic Orchestra. Mr Walker will share his personal experiences of hosting an event in Sydney – twice – and what makes the city shine globally as premier business event destination.

Named the world’s most reputable city in 2013 and ranked among the world’s top 20 cities for the number of events held in the city each year by the latest ICCA Country and City Rankings results, Sydney is bursting with opportunity.

“From Barangaroo to Darling Harbour, our city is evolving at a rapid pace. ICC Sydney is now around 2.5 years from completion, but it’s only part of the Sydney story,” said Ms Lewis-Smith.

“Australia’s harbour city is getting on with business, with $63 billion worth of infrastructure committed by the New South Wales Government over four years. This is not the Sydney people knew a decade ago. The future is bright, it’s collaborative, and brimming with possibilities.

Sydney joins Tourism Australia on Stand B320 for the three-day international tradeshow.


December 10, 2013


Development of the AUD$1 billion International Convention Centre Sydney (ICC Sydney) at Darling Harbour this week moved a step closer following the achievement of another important milestone.

The Australian Stock Exchange has been advised that financial close had been reached with Infrastructure NSW and the Sydney Harbour Foreshore Authority for the Public Private Partnership (PPP) of the NSW Government’s project to revitalise the 20 hectare site.

The PPP is being delivered by the New South Wales Government in conjunction with the Darling Harbour Live Company comprising Lend Lease, HOSTPLUS, Capella Capital, AEG Ogden and Spotless.

ICC Sydney will be operated by AEG Ogden, the leading venue management company in the Asia Pacific region and will feature a convention facility capable of holding four fully separated concurrent events of over 12,000 delegates and total exhibition capacity of 40,000 square metres.

Site preparation works will commence this month followed by demolition works in February 2014. Sydney ICC is due for completion due in December 2016.
AEG Ogden’s Director of Convention Centres, Geoff Donaghy said the new venue, featuring waterfront facilities in a prime CBD location in Australia’s leading city, was destined to become one of the most exciting major convention and exhibition facilities in the world.

“Even at this preliminary stage, it is attracting significant interest and strong demand worldwide.

“Business Events Sydney has confirmed that five international events have been secured for the venue and there are a further 60 expressions of interest from national association events as well as major exhibitions.

“In addition, by utilising AEG Ogden’s international operational and marketing experience and global venue network, we plan on taking business events through this venue to a new level,” he said.

Mr. Donaghy, who has also assumed the role as Chief Executive Officer for ICC Sydney said the next step was to establish the pre-opening office and commence recruiting the senior management team in early 2014.

About the International Convention Centre Sydney (ICC Sydney)
ICC Sydney at Darling Harbour will be Australia’s first, fully integrated convention, exhibition and entertainment precinct. Construction of the $1 billion facility will commence in late 2013 with completion due in late 2016. The development of the facility is being overseen by Infrastructure NSW and undertaken through a Public Private Partnership with The Darling Harbour Live consortium, comprising AEG Ogden, Lend Lease, Capella Capital and Spotless Facilities Services, with AEG Ogden being the venue operator. The convention facility is capable of holding four fully separated concurrent events of over 12,000 delegates; total exhibition capacity of 40,000 square metres; an external event deck of 5,000 square metres featuring spectacular city views; a premier red carpet theatre with a capacity of 8,000 suitable for international entertainment acts and being used for major convention plenary sessions; a Grand Ballroom to provide Sydney’s premium banqueting space for more than 2,000; and a new ICC hotel complex with up to 900 rooms. For more information visit

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