Posted tagged ‘Nike’

INNOCEAN’s Hyundai Super Bowl Ad Wins USA Today Ad Meter

February 12, 2016

INNOCEANs Hyundai Super Bowl Ad Wins USA Today Ad Meter

– First Non-American Brand to Achieve Such Feat

– Earns the top rank at USA Today Ad Meter

– First non-American brand·automaker to win the honor since 1989

– Hyundai’s three spots, created by INNOCEAN, all ranked within top 10

– INNOCEAN’s work earn top 3 ranks among all global automakers’ ads

Hyundai Motor Company’s Super Bowl ads created by INNOCEAN Worldwide Americas (“INNOCEAN”) has been ranked No.1 on USA Today Ad Meter, a feat achieved by a non-American brand for the first time. It also marks the first time that an automaker ad earning the top rank. In addition, INNOCEAN celebrated having all three Hyundai Ads make the top 10 of USA Today Ad Meter.

INNOCEAN stated that Hyundai’s Super Bowl ad has been voted the best ad of USA Today Super Bowl Ad Meter. It is the first time in the history of USA Today Ad Meter, established in 1989, for a non-American brand or an automaker to achieve such feat.

Only seven US brands, including Amex, McDonalds, Pepsi, Nike, Budweiser, Snickers and Doritos, have won the honor of winning the best ad of USA Today Ad Meter. Especially, since 1999, Budweiser and Doritos have been dominating the highly coveted survey.

The top vote-getter of 2016 Ad Meter was <First Date>, which aired during the 1st quarter. It is a 60-second spot featuring popular comedian/actor Kevin Hart. He plays a dad who tracks his daughter’s first date with Hyundai’s Blue Link Car Finder. The spot earned high praises for highlighting the car’s feature in a funny yet clever way, thanks to Kevin Hart’s excellent acting and a fitting story.

USA Today Ad Meter’s 5th ranked ad <Ryanville> aired during the 2nd quarter. The spot drew laughs as it showed a virtual neighborhood where every guy is Ryan Reynolds. <The Chase>, a 30-second commercial of a couple escaping from wild bears using the All New Elantra’s smart feature earned 6th highest score.

INNOCEAN is the first Korean ad agency to create Super Bowl ads beginning in 2010. <Dad’s Sixth Sense>, 2014 Super Bowl ad for Hyundai, was ranked 6th overall, first among global automakers. <Team> and <Cheetah> were ranked ninth in 2013 and seventh in 2012, respectively.

Super Bowl serves as the most significant battleground for the World’s leading brands to compete in marketing. USA Today, which offers the most respected survey in regards to Super Bowl ad popularity, has consumers mark a score for each ad on a ten-point system via online.

INNOCEAN’s Global CCO(Chief Creative Officer) Jeremy Craigen commented, “Earning the top score at USA Today Ad Meter is a tremendous achievement for the company and a great reward for INNOCEAN staff who put in hard work creating the ads” adding, “With this momentum, INNOCEAN will look to have another successful year in terms of creative for the eventful year of 2016.”

BEIJING SET TO WELCOME MEETINGS INDUSTRY PLANNERS FROM LEADING GLOBAL BRANDS

June 11, 2015

BEIJING SET TO WELCOME MEETINGS INDUSTRY PLANNERS FROM LEADING GLOBAL BRANDS
“We believe that ibtm china provides the most effective platform to support our business and meet international buyers.”

Hosted Buyer registration for ibtm china 2015 (www.cibtm.com/en/Hosted-Buyers) is now open with senior meetings industry planners from some of the world’s leading global brands and companies already confirmed including Estee Lauder, Bank of Commercial, UCB Pharmaceutical, L’Oreal Paris, Mercedes-Benz China, Volkswagen, Walmart, China Textile Association, The International Ski Federation, Nike, China Ford Motor Company, Michelin, Prudential Life Insurance, Samsung, HelmsBriscoe and Engineering Conferences International.

Hosted Buyer, Hao Wang, Head of Meetings, Groups and Events, HRG Jinjiang China, commented: “I firmly believe that ibtm china gives us the best platform from which to meet international suppliers. The show also gives attendees relevant education and news about MICE development. Our objectives for the show are to look for advanced and creative MICE services, to source qualified partners in countries where we have business, and to enlarge our knowledge base on both destinations and resources.”

Cici Chen, Senior Project Manager, ibtm china commented, “Early response to our Hosted Buyer programme shows the high level of interest in China from companies who clearly have business to place here. We know that they are looking to meet hotels, venues, destinations, technology suppliers, business travel, event services providers that represent the MICE sector. With over 400 exhibitors from China, Asia and beyond expected, they won’t be disappointed. The programme not only offers Buyers face to face meetings but also pre-show Beijing fam trip options to experience the city and surrounding sights, valuable knowledge and education sessions, and numerous networking events and opportunities.”

Buyer, Cennic Koh Hiong, Executive Director, CITS Group Shanghai Co Ltd, commented: “Our overall objective for the show is to get more supplier information to strengthen our business. We believe that ibtm china provides the most effective platform to support our business and meet international buyers.”

To find out more about the Hosted Buyer programme and to apply to be hosted, please visit: http://www.cibtm.com/en/Hosted-Buyers.

Companies targeting new business from China and Asia who are interested in benefiting from access to a global network of powerful meetings industry buyers and exhibiting opportunities should contact jonathan.vis@reedexpo.co.uk or for further information, please visit www.cibtm.com

Join ibtm china on LinkedIn, Twitter and Facebook.

Global Corporates Head to Scotland for first PCMA Summit

May 22, 2012

Global Corporates Head to Scotland for first PCMA Summit

22nd May 2012 – IMEX,Frankfurt: Senior meeting planners and executives from McDonald’s, Microsoft, Nike and Cisco are already confirmed to attend the first PCMA Global Corporate Summit: Glasgow.

The four-day conference, the first of its kind and open only by invitation, is expected to attract buyers with a total estimated meetings and event spend of over $1bn.

Taking place 22-24th July 2012, coordinated by the Professional Convention Management Association (PCMA), and held in partnership with the SECC and VistScotland, the Global Corporate Summit: Glasgow, is bringing together senior meeting and event buyers from across the globe to discuss the challenges executives experience when staging international events.

“It is exceptionally rare to have this wealth of experience and expertise in the same room and we’re delighted to have such a senior and knowledgeable group in Glasgow for the very first summit,” comments Sherrif Karamat, Chief Operating Officer, PCMA. “Glasgow has a reputation and heritage for learning and knowledge, and we are confident that the outputs of this conference will make its own mark on the global meetings and events landscape.”

The events opening session will include an address and dialogue with participants from Frans Johansson, the author of the book, The Medici Effect, looking to the future and exploring theoptimal path forward. This will be the introduction to four educational areas that are set to be highly interactive, with topics including; Strategic Meetings Management Programs (SMMP), outsourcing and resource management, as well as technology, digital platforms and social media.

Attendance has already been confirmed from representatives of McDonald’s Corporation, CMP Microsoft Corporation, Nike, Inc. and Cisco Systems, Inc.


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