Co-Chairs of the 2018 Global Wellness Summit Announced

Co-Chairs of the 2018 Global Wellness Summit Announced

Tony de Leede, Australian fitness entrepreneur, and Mia Kyricos, wellness thought-leader and brand strategist, to shape agenda of largest conference on wellness economy taking place this year at Technogym Village in the heart of Italy’s ‘Wellness Valley’

Miami, FL 2018 – The Global Wellness Summit (GWS), the annual event focused on the $3.7 trillion global wellness economy, today announced renowned fitness/wellness entrepreneur Tony de Leede and Mia Kyricos, a leader in shaping wellness-driven hospitality, tourism and lifestyle companies, as co-chairs of this year’s Summit (October 6-8, 2018). The 12th annual event will take place at Technogym Village, a 37-acre campus located in Cesena, Italy that combines high design and high tech seamlessly and was created to inspire and encourage every aspect of wellness. Technogym is a world-leading manufacturer of fitness and gym equipment and an official supplier of the Olympic Games.

“I’m grateful for the talents and expertise that both Tony and Mia will bring to curating an agenda that not only furthers conversations on the big business of wellness, but also embraces the heart and soul of Italy’s lifestyle, including its art, fashion and food,” said Susie Ellis, GWS Chairman & CEO. “I know we’ll create an unforgettable 12th Summit together!”

Tony de Leede is an extraordinarily successful fitness pioneer, having built Australia’s biggest fitness empire, Fitness First. He is also a renowned wellness resort entrepreneur who co-owns a range of wellness hospitality businesses, including the award-winning Gwinganna, and very on-trend surf wellness brand, Komune.

“The Global Wellness Summit is attended by the top wellness companies, investors, researchers, and policy-makers in the world. It’s an honor to be a part of an event that facilitates deep cooperation among this group, and, ultimately, encourages relationships that end up shaping the business of wellness for years to come,” said Tony de Leede, who is also a GWS board member.

Mia Kyricos, President and CEO of Kyricos & Associates LLC, whose clients span both public and private sectors as well as Fortune 500 companies, has attended every Summit in the event’s history and has sat on the GWS board for five years. With over 25 years of experience, Mia has helped to develop, operate, and market wellness-related brands and facilities across 100+ countries, and has held senior positions for industry pioneers including Chief Brand Officer of Spafinder Wellness, Inc., Vice President of EXOS, and Global Director of Spa Brands for Starwood Hotels & Resorts Worldwide. She also Chairs the Wellness Communities Initiative for the Global Wellness Institute and serves as its Research Advisor.

“Having witnessed the growth and magic of the Summit since its inception, and watched it evolve into the event of the year for any decision-maker serious about the business of wellness, I’m honored to have been asked to co-chair this year’s event,” said Kyricos. “And I’m particularly thrilled to do so at the global headquarters of Technogym in Italy. A great setting for our delegates to discover more insights into the sectors that make up today’s global wellness economy, including beauty, travel, spa, real estate, nutrition, medicine, the environment and, of course, fitness.”

Located in the heart of Italy’s Wellness Valley, the Technogym campus is home to an expansive research and education center, state-of-the-art gym, factory and a farm-to-table restaurant where their employees dine. Summit delegates will gain rare access to a successful, publicly traded company that is steeped in wellness – from the products it produces to the environment it has created for its employees and the surrounding community to its mission to inspire the world with wellness innovations. Technogym’s founder, Nerio Alessandri’s innovative and integrative approach to the business of wellness will also help drive the dialogue of the 2018 Summit.

The Global Wellness Summit is an invitation-only gathering for senior executives. First-time delegates must apply to attend. The Summit is always a sell-out event – delegates registered prior to February 28, 2018 enjoy a discounted registration fee.

About the Global Wellness Summit: The Global Wellness Summit (GWS) is an invitation-only international gathering that brings together leaders and visionaries to positively shape the future of the $3.7 trillion global wellness economy. Held in a different location each year, Summits have taken place in the U.S., Switzerland, Turkey, Bali, India, Morocco, Mexico and Austria. The 12th annual Summit will be held at Technogym Village, Cesena, Italy from October 6-8, 2018.

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UK AND IRELAND ATTEND EIBTM

UK AND IRELAND ATTEND EIBTM
Destinations use Global Event for the Meetings and Events Industry as a Platform to Boost International Exposure

UK and Ireland have confirmed that they will once again be exhibiting at EIBTM (www.eibtm.com) this year. The decision for London & Partners, Visit Scotland and Meet in Ireland to attend the show, supports its strategic business objectives which are to extend its global presence and market the UK and Ireland as a key Meetings and Incentives destination to an international audience.

London and Partners (www.londonandpartners.com) – Stand B35
Barbara Jamison, London & Partners Head of Business Development Europe, commented, “Exhibiting at EIBTM generates about £25m worth of enquiries for London & Partners and our partners. The city has shown that it can deliver events on an unprecedented scale, and a raft of new venues, accommodation and attractions have been developed.

“By exhibiting at the show, we aim to promote London as a top business tourism destination, with a focus on corporate, incentive and association events. It provides a platform to promote the new marketing messages of London, namely, its diversity, innovation, value and the legacy of London. We are also able to introduce partners to market contacts they do not already have whilst gaining market intelligence and competitor information to formulate our overall market strategy.

“We want buyers and visitors to the show to see London as a destination where they don’t have to fly in, have their event and fly straight out again. There are a multitude of attractions to see and activities to do in the city and these can become great reasons to extend a business trip or form part of a social itinerary. London is where people can tap into key markets and network with business professionals that are experts in their field”.

VisitScotland (www.conventionscotland.com) – Stand B60
Amanda Henderson, Meetings and Incentives Marketing Manager, UK & Europe, VisitScotland comments, “Scotland is a destination on the move, offering a globally recognised culture that adds splendour, character and humour to any occasion, and that is supported by a 250-year heritage in hospitality that creates a welcome so deep rooted in the population’s character that its impossible to miss.

“Combine this with a truly breathtaking landscape, a playground of incentive choices – from outdoor pursuits, cultural explorations, geographical delights and world renowned sport – and with an equally enticing contemporary choice of destinations, attractions, hotels and venue’s; Scotland is a country ready-made for the ambitious and demanding event business.”

“2014 is a big year for Scotland, the combination of Homecoming 2014, the arrival of the Commonwealth Games and the return of the Ryder Cup will showcase to the world the many reasons why event organisers choose Scotland. Our world class hospitality, our warm welcome, our abundance of stunning venues, range of accommodation, the most beautiful landscapes in the world, and of course our passion for sport, especially golf, are just some of the many reasons to visit Scotland.”

Meet in Ireland (www.meetinireland.com) – Stand B30
Keith McCormack, Head of Business Tourism and Events, Fáilte Ireland commented,
“Meet in Ireland attends EIBTM each year as the show provides another opportunity to promote Ireland as a MICE destination to international buyers particularly those from our key source markets of US, UK, France and Germany. Our presence at the show gives our Irish trade partners a platform to showcase their business and we pass on as many contacts to our partners as we can.”

“Meeting new buyers who are considering Ireland as an option for their MICE business enables us, as a destination, to convince these buyers that Ireland is the right choice for their group and also gives us an opportunity to introduce new ideas and product to them. Meet in Ireland’s role is to educate buyers on what Ireland has to offer from a MICE perspective and to advise buyers on the best fit for their meeting, conference or incentive programme.”

“EIBTM is an essential event in our annual promotions calendar, it offers a real opportunity for our Irish trade to showcase their products and meet genuine international buyers, it is a win win event for our us as the Tourism Development Authority. The show also provides an opportunity for us to continue to build on our existing relationships with buyers, and also gain knowledge on who our competitors are and what other destinations are doing from a MICE perspective.”

Visit England (www.visitengland.com) – Stand B50

Simon Gidman, Head of Business Visits and Events at VisitEngland, commented:
“Following a hugely successful Olympic and Paralympic Games in 2012 and a host of major sporting events on the horizon, including the 2014 British Open, the 2015 Rugby World Cup and the 2017 World Athletics Championships, VisitEngland will be celebrating all things ‘sport’ and showcasing our great event destinations and venues at EIBTM in 2013.”

“As the national tourism organisation for England it is our job to encourage international visitors to our country and given that just over 25% of international spend is by business visitors this is a very important market for us. A recent report suggests that the UK meetings industry is worth an estimated £58 billion to the UK economy and employs over 530,000 people”.

“England is globally recognised as a world leader in meetings and events with a highly skilled and creative industry and after the hugely successful Olympic and Paralympic Games last year, England proved once again that it can host global events at the very highest level. Now we can look forward to hosting more major international events in the years to come whether business, cultural or sporting. England is proud host to the Rugby World in 2015 and getting ready to welcome the World Athletics Championships in 2017″.

“It is also our job to raise awareness of the incredible opportunities for holding business events across the entire length and breadth of our country. Many of our destinations have a proven record of boosting delegate numbers as well as offering excellent facilities and superb value for money. This year at EIBTM VisitEngland has an impressive range of stand partners. These include three of our leading exhibition and convention centres, a number of England’s most exclusive luxury hotels, two of our world class universities, two DMCs and a host of our most successful event destinations. EIBTM provides us with an excellent platform to showcase England as one of the world’s leading destinations for corporate, incentive and association events. Our key messages are around easy access, excellence in key economic sectors – particularly those in the advanced knowledge sectors such as engineering and life sciences – a diverse range of quality venues and our warm English welcome.

“With the arrival of a new heir to the English throne and new developments happening across the country, English tourism has an exciting future to look forward to. At EIBTM we want to give visitors a real taste of what we have to offer!”

EIBTM 2013 will take place from 19th – 21st November, a week earlier than in previous years. The EIBTM Forum will take place the day before the exhibition on 18th November. To find out more about ways to attend, visit www.eibtm.com/attend

Minister Backs Britain for Events 2012/13

Minister Backs Britain for Events 2012/13

23 July, UK: John Penrose, Minister for Tourism & Heritage is once again throwing his weight behind the Britain for Events campaign. This commitment builds on the Minister’s proactive involvement in the 2011/12 initiative, culminating in his presence at International Confex 2012.

Speaking about the campaign, Mr Penrose commented: “This is the year for the events industry in the UK … with the arrival of the Olympic Games later this month we have an opportunity to show what we can do on the biggest stage. As a supporter of the Britain for Events campaign I would (also) like to pass on my support for this important industry, both in representing the UK in 2012 and its role in delivering the legacy of the games in 2013 and beyond.”

The Minister was also keen to underline the importance of public and private sector partnership in growing the events industry, “Britain for Events remains a wonderful example of how the private and public sectors can work together to benefit industries that bring economic prosperity to the UK. I believe by working together we can grow this industry still further, and continue to stage some of the finest conferences and exhibitions in the world.”

Michael Hirst, Chair of the Business Visits & Events Partnership and spokesperson for the Britain for Events campaign commented, “We acknowledge the Minister’s ongoing support for this important campaign and his continued commitment to the UK events industry. In John, we have a Minister that really understands thepower of events and is working to underline the importance of the industry, at the highest levels of government.”

www.britainforevents.co.uk