Posted tagged ‘Patrick Delaney’

SoolNua releases 2015 city and country rankings

September 14, 2015

SoolNua releases 2015 city and country rankings for SoolNua World ICECREAM Index

Monday, 14 September – Today SoolNua released the 2015 city and country rankings in the inaugural SoolNua World ICECREAM Index. Top of the list was Slovenia, followed by England with Iceland in third place. The initiative was launched in May 2015 at IMEX Frankurt and nominations for locations all over the world serving the best ice cream were accepted by SoolNua until 17 July. From then until 1 September (00.00 GMT) voting lines were open and nominees engaged proactively with their communities and fans seeking votes on the dedicated website. Voting closed on 1 September and then the international judging panel evaluated the entries with specific focus on the campaigns they conducted.

ICECREAM is a universal treat yet each destination around the world has its own unique recipes and flavours. The SoolNua World ICECREAM Index is really telling two stories – one story is about great ICECREAM and where you can find it, the other is about pride of place and community engagement and how destinations can build profile and presence in unique and unusual ways” said Patrick Delaney, joint managing Partner at SoolNua.

We were overwhelmed by the reaction to the initiative with nominations coming from all over the world. The last two weeks of voting were like an exciting end-to-end football match with constant changes on the leaderboard as nominees tried new ways to increase votes. The overall winner, Slovenia, impressed the judges with their impressive tally of votes (almost 10,000) but also with the systematic ways they worked together around vote management, creative initiatives to increase votes and sheer, unbridled commitment to winning!” added Pádraic Gilligan, joint Managing Partner at SoolNua.

Full rankings for individual stores, cities and countries are available here. The 2016 SoolNua World ICECREAM Index will launch again at IMEX Frankfurt in April 2016. Further details at www.soolnua.com

Contact:
Aoife McCrum
Manager, Social Media & Digital Marketing
aoife@soolnua.com

Slovenian Convention Bureau appoints SoolNua

March 30, 2015

Slovenian Convention Bureau appoints SoolNua
to advise on Strategy and Marketing for MICE

The Slovenian Convention Bureau has retained Ireland-based Meetings & Events consultancy SoolNua to advise them over the next 12 months on strategy and marketing for the lucrative meetings, incentives, conferences and events (MICE) sector.

Announcing the appointment, Miha Kovačič, Director of the Slovenian Convention Bureau, said “After a decade of promoting and positioning Slovenia as a MICE destination it is time to go into a higher gear. We want SoolNua to take us to the next level. SoolNua owners Patrick Delaney and Pádraic Gilligan have immense industry experience and can help us drive forward with an compelling, engaging story of Slovenia as a MICE destination”.

SoolNua Managing Partner, Patrick Delaney said “We started as a DMC in Ireland and, from the outset, realized our first challenge was to build destination awareness. Slovenia has made great strides as a MICE destination but remains a shy, hidden gem. It needs to amplify its voice and tell its wonderful story with confidence and conviction. We are truly privileged to play a part in bringing this about”.

Gilligan added “During our recent trips to Slovenia we’ve been impressed by the quality of the MICE product. Slovenia may be small country but it offers extraordinary variety from city to countryside and mountain to maritime. Most of all there’s a palpable energy about the place, an easy friendliness in its people, a sense of welcome, a can-do attitude. As MICE buyers look increasingly for experiential authenticity, Slovenia is destined to emerge strongly”.

About the Slovenian Convention Bureau
The Slovenian Convention Bureau was established by the industry in 2004 to develop, position and promote the Slovenian meetings industry in the international market place and to represent the voice of the industry to the National Government. The Slovenian Convention Bureau is also the organiser of of Conventa, a trade show and exhibition that showcases the “New Europe” to international meetings and events planners.

About SoolNua
Established in early 2014 by Patrick Delaney and Pádraic Gilligan, SoolNua works with destinations, hotels and venues on MICE related matters including strategy, marketing and training. Delaney and Gilligan are former directors of MCI and the founders of Ovation Global DMC.


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