Posted tagged ‘Poken’

Poken expands its partnership with Reed Exhibitions to provide additional technology solutions for ibtm america 2016

May 13, 2016

Poken expands its partnership with Reed Exhibitions to provide additional technology solutions for ibtm america 2016
Poken, the 360º event platform, today announces a new partnership with Reed Exhibitions, which sees an expansion of the services previously provided and an integration with Nova™, Reed’s global online event management platform.

This year, ibtm america 2016 will take place June 15-17 at The Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. This venue is best known as one of the largest hotel exhibition and meetings venue in the continental US, featuring 882 guest rooms, 6 ballrooms, more than 100 technologically advanced conference and breakout rooms, and some 600,000 sq. ft. of meeting, convention and exhibit space.

The Poken event technology platform will be employed throughout ibtm america 2016, a leading industry event that offers 100% mutually matched one-to-one meetings between top suppliers and pre-qualified meeting and event planners with proven business to place in the US and globally. Poken’s on-site registration and badge-printing software will be deployed on large touchscreen tablets wirelessly connected to printers, providing attendees with fast registration, badge retrieval, and a printed individual meeting schedule.

As measuring and tracking meeting attendance is integral to Reed Exhibitions’ objectives, Poken will also be used to track buyers’ attendance at their scheduled meetings. All attendees will receive a Smart Badge which they will use to check into their meetings by touching a small iBeacon & 3G-connected reader embedded in a coaster on each meeting table. These readers are unique to Poken, who had been deploying them to provide advanced lead-generation and digital content delivery solutions to large exhibition clients worldwide.

Poken will also provide the event’s mobile app, ensuring a rich digital experience for attendees, and reporting key engagement metrics to the organiser. Viewing their personal meeting schedule on their mobile device, attendees will be reminded about their meetings with automated alerts sent via the Poken platform, helping to drive efficient meeting etiquette.

At past events using its technologies, Poken has demonstrated a behavioral shift among participants, helping drive better results through enhanced engagement, better awareness, and increased networking.

Ron Speechley, who heads Poken’s Sales and Marketing in the US, says: “Reed Exhibitions has been one of our valued partners over the past few years and we are thrilled to continue to have the opportunity to innovate with this world class client. Creating more seamless ways for attendees to get results out of the shows they attend has been a priority for us.”

Jaime McAuley, ibtm america Event Director, comments: “Working with Poken for the past two years has been an absolute pleasure. Poken proved to us that beyond anything they understand an event organiser’s needs, and are committed to developing technologies that empower not only the attendees, but also the organiser. This year we are rolling out 100% mutually matched appointments, which means that exhibitors and Hosted Buyers can use the mutual match appointment system to create a diary of up to 30 valuable and relevant appointments with the business leads they identify. Poken’s technology will work to keep the thousands of pre-scheduled appointments taking place at ibtm america 2016 on schedule, which will in turn maximise opportunity for ROI.”

Technology is one of the fastest growing sectors within the meetings and events industry and this means that meeting professionals are always playing catch up. Reed Exhibitions is constantly redefining the marketplace through its vision, and through innovation which it sometimes sources from leading-edge suppliers such as Poken.

Technology Village at EIBTM Fully Booked

November 20, 2012

Technology Village at EIBTM Fully Booked

EIBTM celebrating its 25th anniversary this year will have the largest number of technology exhibitors since the Technology Village was launched in 2003. Full details of all participating companies are on http://www.eibtm.com.

Stephane Doutriaux, Founder & CEO, Poken (Stand N185) who has exhibited since 2010 commented, “Our experience at EIBTM has always been tremendous. It’s a successful show for us to expand our international presence and the contacts that we make are always very promising. The Technology Village gathers a great mix of people and companies who are bringing real innovation to the event industry. We wish EIBTM a Happy 25th anniversary and look forward to this upcoming edition!”

In addition to the many exhibitors who have benefited from the return on investment that the Technology Village has provided for business, EIBTM has confirmed that there will be 17 new exhibitors participating including Twoppy, Sandsteps, Giumelli, Event Mobi, Eventilo.com, Magic Box, Evenium, Corporate Activities and Events, Artlab, Magency, Urban Gaming, Superevent, Turning Technologies, Soft for You, Idiliq and Magrada.

This year’s winner of the EIBTM Technology Watch award, bXb Online will also take their place within the Village (Stand N120) as the prize for their win included a stand.

Tony Lorenz, Founder, bXb Online commented, “EIBTM, and the greater IBTM series of events, has been an increasing driving force in our industry for 25 years. So EIBTM’s recognition of our work underway at bXb Online is especially important and appreciated.

More broadly, the pace of adoption of innovative technology in our industry is accelerating. Business consumers demand a more responsive pace of adoption by event owners. EIBTM is a platform for the industry that enables smart and informed decisions by thousands of stakeholders in our industry”.

Graeme Barnett, Reed Travel Exhibitions, EIBTM Event Director commented, “The growth of this dedicated area is a direct result of the growth in technology products and services for the industry. Some 78% of Hosted Buyers from last year confirmed that it’s a priority for them in their appointment’s diary as they want to keep up to date with what’s new and current trends”.

To attend EIBTM 25 as a Trade Visitor go to http://www.eibtm.com/visit


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