Posted tagged ‘ROI’

Corporate Events und Meetings @IMEX

January 31, 2017

Corporate Events und Meetings:
Exclusively Corporate @IMEX holt Veranstaltungsplaner aus ihrer Isolation und bietet eine Fülle an Weiterbildungsoptionen an

Exclusively Corporate @IMEX, die exklusive und für die spezifischen Herausforderungen und Belange der Veranstaltungsplaner in Unternehmen konzipierte Veranstaltung, wurde überarbeitet und komplett neu gestaltet. Hierfür hat das IMEX Team zusammen mit Planern aus der ganzen Welt zusammengearbeitet und ihre Meinungen und Wünsche eingeholt, die das neue Konzept der Veranstaltung, die am 15. Mai 2017 im Vorfeld der IMEX in Frankfurt stattfindet, prägen.

Eine der wesentlichen Herausforderungen, die von Event- und Meeting-Experten genannt worden waren, ist die stetige Entwicklung neuer spannender Veranstaltungs-Inhalte, sei es durch neue Technologien, unbekannte Destinationen oder einzigartige Veranstaltungsstätten – und das alles bei sinkenden Budgets.

Das neu entwickelte Programm von Exclusively Corporate @IMEX greift genau diese Herausforderungen auf: Die Redner kommen u.a. von Cisco, GSK, Lego, Dell, AstraZeneca, der Bank of America Merrill Lynch, Estée Lauder, EY, BNP Paribas und Barclays. Jeder der Experten wird in jeweils 45-minütigen Sessions umfangreiches Expertenwissen vermitteln, gefolgt von Podiumsdiskussionen, die viele Beispiele und praktische Anknüpfungspunkte bieten. Anschließend werden die Teilnehmer Gelegenheit haben, sich mit Gleichgesinnten auszutauschen und gemeinsam mit diesen Ideen zu entwickeln.

Zwei neue Themenbereiche im Aus- und Weiterbildungsprogramm
Das außergewöhnliche und hochkarätige Programm beginnt mit einem Networking-Dinner auf Einladung von Hilton am Sonntag, 14. Mai. Der Montag, 15. Mai, startet mit einem Frühstück, zu dem Dubai einlädt, gefolgt von einem Tag voller Aus- und Weiterbildung zu solch spannenden Themen wie ROI (Return on Investment), kreative Event-Formate, neue Technologien, Sicherheitsrisiken, aufstrebende Destinationen und Trends.

Nach einigen gemeinsamen Workshops und Seminaren findet das weitere Programm in zwei Themenbereiche unterteilt statt: Senior Event Professionals erfahren in verschiedenen Sessions Wissenswertes zum Management strategischer globaler Programme und Event Manager lernen wichtige Hintergründe und erhalten praktische Tipps zur operativen Veranstaltungsplanung.

Die Teilnehmer können im Anschluss an die Veranstaltung die IMEX in Frankfurt vom 16. bis zum 18. Mai auf der Messe in Frankfurt besuchen. Mit 3.500 Ausstellern aus 160 Ländern unter einem Dach bietet die Messe alles, was Planer von Veranstaltungen, Meetings und Incentives benötigen – von Destinationen über sämtliche Leistungsträger bis hin zu den aktuellsten technologischen Entwicklungen der Meeting-Branche.

Die Teilnehmer sehen Exclusively Corporate @IMEX als eine wertvolle Möglichkeit, Gleichgesinnte in ähnlichen Rollen zu treffen und Ideen zu teilen, wie Alise Long CMM, Manager Strategic Meetings & Events bei DSM in den Niederlanden über ihre Teilnahme im letzten Jahr bemerkt:  „Exclusively Corporate @IMEX ist einer der Leuchtturm-Events im Rahmen der IMEX in Frankfurt. Ich kann im Jahr drei bis vier Formate außerhalb meines vollen Terminkalenders besuchen und diese Veranstaltung ist eines davon,  das mir wirklich wichtig ist. Besonders der Austausch mit internationalen Kollegen ist für mich immer wieder wertvoll.“

Alise Long ist auch in diesem Jahr – diesmal als Rednerin – dabei und wird darüber referieren, wie man ein globales Team aufbaut und steuern kann. Zusätzlich gibt sie Einblicke in die Technologie-Trends, die die Zukunft der MICE-Branche (Meetings, Incentives, Conventions, Events) maßgeblich beeinflussen werden.

Carina Bauer, CEO der IMEX Gruppe, fasst zusammen: “Die diesjährige Veranstaltung wurde mit ausführlicher Recherche und auf Basis der wertvollen Rückmeldungen unserer Teilnehmer geplant. Wir haben uns auf die größten Herausforderungen der Meeting- und Event-Branche in 2017 konzentriert und daraus ein hochaktuelles Programm für diese Herausforderungen, gespickt mit viel praktischem Zusatzwissen, entwickelt.

Veranstaltungsplaner in Unternehmen kommen so in den Genuss eines erstklassigen und gleichzeitig kostenfreien Weiterbildungsprogramms – was angesichts sinkender Weiterbildungsbudgets in vielen Unternehmen ein weiterer Pluspunkt ist. Dies alles wird erst durch die wunderbare Unterstützung unserer großartigen Sponsoren möglich. So können wir dieser wichtigen und einflussreichen Zielgruppe der Corporate Planer ein einzigartiges Programm anbieten und ihnen die seltene Möglichkeit gewähren, sich mit Gleichgesinnten auszutauschen.“

Weitere Informationen unter http://www.imex-frankfurt.com/events/education/exclusively-corporate-@imex/oder bei Donna Fung Donna.Fung@imexexhibitions.com
#IMEX17


IMEX – Corporate events and meetings

January 31, 2017

Corporate events and meetings: IMEX offsets planner’s isolation and training drought with new ‘Exclusively Corporate’ programme

Exclusively Corporate at IMEX, the dedicated event for event and travel planners (corporate), has been redeveloped for IMEX in Frankfurt 2017. The IMEX team has collaborated with planners from across the globe to gather views and experiences, creating a new, free of charge, one day programme for the show.

Some of the challenges raised by event and meeting executives included the need to create a fresh event experience be it through new technology, emerging destinations or unique venues – all on an ever-decreasing budget.

The newly bespoke programme for Exclusively Corporate at IMEX reflects these issues with speakers drawn from companies including Cisco, GSK, Lego, Dell, AstraZeneca, Bank of America Merrill Lynch, Estée Lauder, EY, BNP Paribas and Barclays. All will share their experiences in a series of in-depth 45-minute sessions. The case study focused panel sessions then lead to opportunities for attendees to brainstorm and generate ideas with their peers.

New, two stream education programme
The dedicated education and networking programme begins on Sunday 14 May with a networking dinner hosted by Hilton. Attendees then begin Monday 15 May with breakfast hosted by Dubai followed by a full day of free education on topics such as delivering ROI, creative event formats, new technologies, security risk and emerging destinations and trends. After a series of group sessions, the education then splits into two streams with sessions on strategic global programme management for senior event professionals and operational issues for event managers.

Planners can then explore IMEX in Frankfurt, which takes place 16 – 18 May at Messe Frankfurt. With 3,500 exhibitors from 160 countries under one roof, the show enables visitors to discover new destinations and suppliers and see the latest technologies designed for the events industry.

Attendees find Exclusively Corporate at IMEX an invaluable opportunity to meet and share ideas with other executives in the same role, as Alise Long, CMM, Manager Strategic Meetings & Events at DSM in the Netherlands, who took part last year explains:

“Exclusively Corporate at IMEX is one of the pinnacles of IMEX in Frankfurt. There are three or four times a year when I can step away from my office and this is one that I value. I like to get together with my peers.”

Alise Long returns this year as one of the speakers who’ll discuss how to build and manage a global team as well as exploring which technology trends are shaping the future of events.

Carina Bauer, CEO of the IMEX Group, summarises: “This year’s agenda has been researched and developed with much more detail and input from past attendees. We’ve focused on the biggest challenges that in house marketing, travel and event executives are facing in 2017 and developed an extremely current and detailed programme for them. This is a great opportunity for professionals to benefit from a high quality, free of charge education programme – something which is particularly valuable in the face of decreasing training budgets across many organisations.

“As with every aspect of our shows, we collaborate closely with our attendees to ensure our offering remains relevant and provides the support and inspiration our various audiences need to have the best possible experience. We’re also supported by some fantastic sponsors. Their contributions are vital as they allow us to serve this influential group of buyers and planners with a unique programme that also recognises the fact these planners rarely ever have the chance to meet or talk to each other.”

Full details at http://www.imex-frankfurt.com/events/education/exclusively-corporate-@imex/ or contact Donna Fung Donna.Fung@imexexhibitions.com

#IMEX17

GENIECONNECT RELEASES TOP 10 PREDICTIONS FOR THE EVENT TECHNOLOGY INDUSTRY IN 2014

December 19, 2013

GENIECONNECT RELEASES TOP 10 PREDICTIONS FOR THE EVENT TECHNOLOGY INDUSTRY IN 2014

As part of their ongoing commitment to drive participation and deliver valuable insight for event suppliers and attendees, GenieConnect (www.genie-connect.com), the event participation solutions provider for the events industry, has released their top 10 predictions for the event technology industry in 2014.

Michael Douglas, Business Development Director, GenieConnect comments:
1. Organizers will seek integrated solutions – As technology becomes more prominent within the event industry, customers will have higher expectations of the services that their suppliers provide, and seek integrated solutions for registration, online mapping, mobile apps and audience response.

2. Windows Phone will be the heir to BlackBerry – While many consumers are using iPhone and Android devices, corporate IT departments have been much slower to progress. This is partly because of the high security risk they attribute to iOS and Android platforms, and will see Windows Phone as a way to retain control of corporate networks, in a user-friendly manner. Gartner reports a market share increase of 2.3% to 6.3% from 2012 to 2013. Thus, there will be a higher requirement to cater for Windows Phone with native event apps for the best user experience.

3. Event Wi-Fi will turn a corner – Venues will begin to see fit-for-purpose Wi-Fi as a competitive edge, and those that can guarantee it for large events will see a great increase in business. Exhibition organizers will begin to see that exhibitors will only attend shows that can cater for their needs, forcing them to employ companies such as MaxWifi and SmartCities to provide temporary networks

4. Analytics and ROI will outweigh the ‘WOW’ Factor – New and exciting technology and ideas will always have a role at certain meetings, but for the mainstream, organizers will be now be looking for solid results and returns from the recent wave of technology, before investing money in the next innovations.

5. Organizers will utilize their data better – As organizers become more aware of how to use attendee participation data, more of a focus will be placed upon building registration, web and mobile solutions in an integrated way so that businesses can obtain insight into events and attendee behavior. Data will drive future improvements and facilitate personalization across the event cycle.

6. Sponsorship sales will adapt to meet the opportunities technology provides – There are many targeted and innovative ways in which to monetize event technology, aside traditional sponsorship activity. However, technology is often decided upon late in the event cycle, and so a ‘Mobile App Sponsor’ may end up being the extent of what is sold. As organizers begin to understand their potential, sponsorship packages can be optimized and sales teams incentivized earlier on in the process.

7. Organizers will track attendees movement around an event – Indoor positioning systems could lead the way at events, allowing organizers to personalize push messages and notifications for every attendee. New sensor technology developments are starting to allow tracking within an indoor location, sending notifications about sessions nearby, and other useful information, improving attendee experience and return on investment.

8. Contactless transactions at events will increase – Near Field Communication (NFC) is set to be commonplace at UK events in 2014. It is a growing technology that allows smartphones, tablets and similar gadgets to connect via a radio connection.GSMA are already using NFC to provide un-manned check-in points for registration, access to maps, exhibitor details, feedback services and much more. NFC is becoming a growing trend in contactless payments, and as Apple are yet to join list of manufacturers who have implemented the functionality – we predict that in the next coming years they will join this contactless movement.

9. There will be more consolidation in the event technology industry – The event technology industry will continue to consolidate through acquisition and strategic partnerships. Increasingly established players have moved slowly and found that there are holes in their solutions, this will open up interest in buying niche players as new technologies come to the market.

10. An increase in wearable technology – Wearable technology, such as Google Glass, Samsung Smart Watch and Apple iWatch, is likely to grow; both in terms of the number of devices available and the adoption the technology. For event organizers, this is a considerable development, as it will result in an increase in smart devices to contact their attendees with via push messages and collect more intelligent.

For more information, please visit www.genie-connect.com.


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