Posted tagged ‘Sally de Swart’

Technology and education take centre stage with new initiatives announced for AIME

February 25, 2013

Technology and education take centre stage with new initiatives announced for AIME

13 February, 2013: The Asia-Pacific Incentives & Meetings Expo (AIME) has announced seven, exciting new initiatives, developed in response to attendee feedback and industry trends, intended to help visitors get maximum value out of time spent at the annual event.

The new initiatives include: the Future Events Experience, a dedicated technology space on the show floor; a new mobile app; a mobile concierge; an expanded education program – AIME Knowledge; a dedicated area for niche event suppliers from the A-LIST Guide to exhibit; Visitors Appointment Diaries; and a careers stand created with inPlace Recruitment.

Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said technology, professional development and providing added value have been the focus while developing new initiatives for the 2013 show.

“All our attendees want to get the most out of the time they spend out of the office, so we have worked towards finding ways to add the maximum value for them,” Ms de Swart said.

“We have identified a thirst for professional development and a desire to understand how to better leverage the potential of new technology in the meetings and incentives industry. Our new initiatives in 2013 address these points and we’re confident that all attendees will leave the event having had an extremely productive few days.”

New initiatives for 2013 include:
Visitor Appointment Diaries: for the first time, visitors to AIME will have access to electronic appointment diaries to pre schedule appointments with their top choice of exhibitors. The diaries, which have previously only been available to Hosted Buyers, will be complimentary to use and open on 18 February.

The Future Events Experience: a dedicated space on the show floor where the latest pioneering technology and innovations for the MICE industry will be displayed and discussed with live demonstrations and presentations.

AIME mobile app: for attendees to access all the event information they need prior to and during the show. The app will include a full list of exhibitors, a detailed program, details of AIME Knowledge seminars, access to view appointment diaries, and maps to help navigate the show floor. Attendees will also be able to join social media conversations via the app, offering additional networking opportunities online.

AIME mobile concierge: a dedicated mobile number for attendees to text any questions they have about the show for an instant answer; from where the bathrooms are, right through to the topic of an upcoming education session or the stand number for an exhibitor.

AIME Knowledge: a refreshed, two day education program, now offering two streams with sixteen insightful sessions, with high profile speakers and industry experts leading discussions on a range of topics relevant to the meetings and incentives industry.
To view a full list of all the sessions visit:

inPlace Recruitment showcase: a dedicated space for recruitment and career advice provided by industry recruitment specialists, inPlace Recruitment. This initiative will allow attendees, including employers looking for candidates or professionals looking for their next opportunity, to connect on career opportunities as well as business.

A List Open House: an area on the show floor, developed in partnership with event industry bible, the A LIST Guide, to give attendees access to smaller, niche suppliers featured in the Guide. The stand will be a one-stop-shop for inspiration for upcoming functions.

AIME will be held at the Melbourne Convention and Exhibition Centre from 26-27 February, 2013.
For more information or to pre-register for AIME 2013 as a visitor for free, visit

For media enquiries contact:
Naomi Joyce
+61 (0) 2 9028 3592 –

About AIME
The Asia-Pacific Meetings & Incentives Expo (AIME) is owned by the Melbourne Convention + Visitors Bureau (MCVB), a not-for-profit organisation that markets Melbourne and Victoria nationally and internationally as a premier business events destination. AIME brings associations and event planners from around the world to Melbourne annually, for a two-day networking event where the best meetings and incentives destinations and products are showcased to the industry.

The show is managed by Reed Travel Exhibitions (RTE), the world’s leading provider of exhibitions in the travel and tourism industry. RTE successfully manages 13 events around the world which in 2011 were the catalyst for £2,807 million worth of travel and tourism business deals. RTE is a business unit of Reed Exhibitions.

The A LIST Guide goes live at AIME

October 24, 2012

The A LIST Guide goes live at AIME

October 2012: The organisers of the Asia-Pacific Incentives & Meetings Expo (AIME), held annually in Melbourne, Australia, have signed a partnership with event industry bible, the A LIST Guide, to bring a new exhibition concept to next year’s show.

The comprehensive events Guide will launch the A LIST Open House at AIME 2013; a dedicated area where visitors can meet with new event suppliers and venues to gain inspiration for special events and functions.

Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME said, “Now in its 21st year, AIME continues to bring new initiatives and partnerships to the well-established show. Open House will be a valuable addition to the show floor and give visitors a face-to-face contact for special event services which are featured in the popular A LIST Guide.”

“Each year we listen to what our buyers, exhibitors and visitors want, actively taking their feedback on board and creating new and innovative initiatives and, based on this feedback, we have created A LIST Open House to provide our buyers with networking opportunities with niche suppliers.”

Co-owner and General Manager at A LIST Guide, James McGregor said, “A LIST Guide is a comprehensive online and printed directory to the best venues, suppliers and activities in Australia. We thought it would be great to bring the directory to life and create a face-to-face business area within AIME where event planners can meet the people behind the brands who make up the A LIST Guide; essentially bringing the brands into a live environment.”

AIME will take place on 26 and 27 February, 2013 at the Melbourne Convention and Exhibition Centre (MCEC). For more information visit or to exhibit within the A LIST Open House contact Sales Manager, Stephanie Rowen on 02 9422 2470

AIME 2012 | Smart Phone App

February 13, 2012

AIME 2012 launches Smartphone App

13 February 2012: Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME), Reed Travel Exhibitions (RTE), today launched its official Smartphone event application with ShowGizmo.

Registered visitors, exhibitors and media attending the show in Melbourne on the 21 and 22 February 2012 can download the event app for free starting today.

The introduction of AIME’s ShowGizmo Smartphone application for the 20th anniversary show is a move designed to keep attendees up-to-date on everything taking place by allowing them to plan their time, access AIME’s program, exchange information and collect brochures, make connections, receive real time alerts and news, before, during and after the event, all in the palm of their hand.

Sally de Swart, RTE Director for AIME, said the introduction of the ShowGizmo app was a great opportunity to utilise technology in a meaningful business context.

“Apps are widely used in our everyday lives, so it’s not a big leap to see the potential within the event context. Up until now the only option at exhibitions was to exchange business cards and collect literature – the ShowGizmo app means information can now also be shared digitally which may be more convenient for some attendees,” Ms de Swart said.

ShowGizmo is free to all AIME registered attendees with Android, Blackberry and iPhone devices. All they have to do is download ShowGizmo from the devices app store or download at and enter the event password ‘aime2012’.

ShowGizmo Marketing Executive Josh Dry explained that the use of Smartphones will make it easier to get value out of event participation.

“We’re not far away from the time when the only thing attendees will need to remember to pack when they go to a tradeshow or conference is their Smartphone. Using these clever little devices will free up time and make it much easier to get full value out of their participation, so attendees can concentrate on the important things such as networking and doing business,” Mr Dry said.

AIME will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia. Visitors can pre-register online for free at or pay $22 on the door. Pre-registration closes at 5pm on Monday, 20 February.

For more information about AIME 2012, visit

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