Posted tagged ‘SANCB’

SOUTH AFRICA – “IT’S THE PLACE TO BE”

November 23, 2015

SOUTH AFRICA – “IT’S THE PLACE TO BE”
MINISTER OF TOURISM IN SOUTH AFRICA, OUTLINES NEXT DECADE OF OPPORTUNITIES FOR THE MICE INDUSTRY

Derek Hanekom, Minister of Tourism for South Africa outlined how South Africa, as a world-class business events destination, will respond to the next decade in the face of rising interest in the African continent.

Speaking at ibtm world in Barcelona, Minister Hanekom outlined how South Africa hosted 124 international association conferences in 2014 alone which attracted just under 70 000 industry professionals. Of these 124 conferences, 81% were international rotating events. He also reminded all that the South Africa National Convention Bureau (SANCB) has only been in existence for three years.

Looking to the future, SANCB has secured 163 bids for South Africa between 2016 and 2020, from industry sectors as diverse as mining, health and agriculture. Collectively they are expected to bring over 150,000 delegates to South Africa and contribute approximately R3.1billion to the economy.

The potential of Africa for the MICE industry is exponential. The tide has turned, we can see that our growth opportunities are now also within the African market. There are 770 registered African Associations on the ICCA database. 178 of these are based in South Africa and 592 on the rest of the continent and 218 regional conferences were registered on the continent in 2014 resulting in 610 events over the last five years. South Africa only hosted 63 of these events in the past 5 years,” said Minister Hanekom.

The first African Association Society of Executives, which was formed this year, will hold its first AGM at Meetings Africa 2016, SANCB’s signature business events trade shows held annually in February at the Sandton convention Centre in Johannesburg. Other new developments include identifying and collaborating with a key strategic partner to oversee the management of the tradeshow going forward.

The Minister also announced the SANCB is most excited that the European Cities Marketing (ECM) programme is coming to South Africa. This will be the first time that this initiative takes place in South Africa just ahead of the 2016 edition of Meetings Africa.

Speaking at the press conference, alongside Minister Hanekom, ECM President Ignasi de Delàs, said, “We are really thrilled to have our first ECM Academy organised in South Africa. It’s a new landmark in ECM development to host the derived version of our successful ECM Summer School. The ECM Academy is a tailor-made course for partner organisations outside Europe. We will do our maximum to guarantee the success of the ECM Academy in Johannesburg by maintaining the highest standard of course content, recruiting the best speakers, and giving the latest examples showcasing the most up-to-date trends in the Meetings Industry.

Hanekom also outlined how the Government is helping small businesses in the tourism sector by including them in shows like ibtm world.

We have invited 4 of these enterprises with us here to exhibit at ibtm world this year – it’s an important trade show and gives them access to an international business platform,” added Minister Hanekom.

The South African National Government supports over 1.4 million jobs and investment continues in its climate change research and management of ocean resources as well as science and technology, minerals and gas exploration.

Summing up, Minister Hanekom said: “South Africa offer the business events industry excellent value for money, deliver authentic, memorable and enriching experiences in one of the most captivating, safest and beautiful countries that I am proud to call my home.

SOUTH AFRICA BUSINESS EVENTS CELEBRATES 20 YEARS OF SUCCESS

November 27, 2014

SOUTH AFRICA BUSINESS EVENTS CELEBRATES 20 YEARS OF SUCCESS
Tenth Anniversary of Meetings Africa marks key industry milestone

South Africa National Convention Bureau (SANCB) is celebrating South Africa’s 20 years of democracy at EIBTM this year, by reflecting on the significant growth of the business events industry on the African continent.

South African Tourism, the official destination marketing organisation of South Africa, is also honouring the tenth anniversary of Meetings Africa (www.meetingsafrica.co.za), an event dedicated to showcasing Africa’s diverse offering of services and products.

The tenth edition of Meetings Africa, hosted by the SANCB (a business unit of South African Tourism) is taking place at the Sandton Convention Centre, in Johannesburg from the 23rd to the 25th of February, 2015. Meetings Africa is the primary and most important platform, facilitating the growth of Africa in the business events market. The show will continue with its theme; Advancing Africa Together and the first day has been reserved for a number of workshops and seminars, dedicated towards driving the industry forward in the region.

This tenth anniversary of the Meetings Africa will not only mark a key industry milestone for South Africa as a meetings industry destination, but it will once again highlight the SANCB’s central and critical role in continental collaboration. Through continued partnerships, Meetings Africa aims to contribute towards the empowerment of the African continent for future economic beneficiation.

“Meetings Africa is where global buyers and exhibitors from all over the African continent meet, organise business events and in doing so help drive Africa’s, knowledge economy forward,” says Mr Thulani Nzima, Chief Executive Officer at South African Tourism.

“Last year South Africa hosted 118 meetings that met the ICCA’s criteria (up from 97 in 2012) marking a significant 18 percent improvement in this regard. The 118 meetings brought over 94 000 association professionals to South Africa and contributed an estimated R1,5 billion to our economy. Our event pipeline going forward continues to look extremely positive. We already have 143 association conferences and events confirmed between now and 2017,” Nzima continues.

Africa continues to grow its list of accolades and achievements, the latest addition to the list being the election of Nina Freysen-Pretorius as President of the International Congress and Convention Association (ICCA) as well Amanda Kotze-Nhlapo (the Chief Conventions Bureau Officer at the SANCB), as the Geographical Representative for Africa to the ICCA Board.

“Having two South Africans on the ICCA Board, one at the helm, is a major boost for South Africa’s reputation as a business events destination. It is proof that we have the skills, insight and leadership capability to grow and develop the business events sector, not only in South Africa but globally. As the first African president of ICCA, Nina’s appointment marks a major milestone on the road to establishing Africa as a business events destination of choice. She has been given the responsibility of leading a highly influential, global body,” adds Nzima.

“It is a huge honour for me to be given this opportunity to help contribute towards a thriving African business events Industry,” says Amanda Kotze-Nhlapo.

“South Africa is an exceptionally capable, infrastructure-rich, experienced, cost- effective, welcoming and globally competitive business events destination. We have successfully hosted some of the world’s biggest sporting events and conferences including the rugby and cricket World Cups, the World Summit on Sustainable Development and the World Conference against Racism,” continues Nzima.

Over the last 20 years, South Africa has seen a huge increase in inbound business. The destination continues to welcome delegates from all over the world, attending meetings, conferences, exhibitions and corporate incentive programmes.

“As a destination, we have built ourselves a track record that we can be proud of and we are confident that the next twenty years will bring even more success for South Africa as a leading meetings industry destination.”

“We are very proud of how far South Africa has come in terms of building its business events reputation and capability. We also acknowledge and recognise the potential for future growth of this sector on the continent,” concludes Nzima.


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