Posted tagged ‘Thailand Convention and Exhibition Bureau’

Thailand CONNECTS with Europe’s events

May 18, 2017

Thailand CONNECTS with Europe’s events
UIA – Union of International Associations hosts prestigious round table in Thailand for second time, endorses country as a global convention destination.

Frankfurt, 16 May 2017: The Thailand Convention and Exhibition Bureau or TCEB, today unveiled the latest strategic marketing initiatives to attract business events travellers from Europe with the launch of Thailand’s brand campaign entitled “Thailand CONNECT: Your Vibrant Journey to Business Success”, together with a strategic collaborative campaign, “Thailand’s MICE United IV”.
The two campaigns target the country’s long-haul markets, and aim to draw more business events from Europe. The campaign is being launched at IMEX Frankfurt 2017 to international MICE delegates and media representatives from all over the world.
Ms Vichaya Soonthornsaratoon, TCEB’s Director of Convention, said, “TCEB is delighted once again to be here at IMEX Frankfurt. Europe continues to be an important growing market that contributes to the extraordinary success of Thailand’s business events industry.  During fiscal year 2016, Thailand welcomed 106,501 business events visitors from Europe with earnings reaching 251 million euros. Top European source markets are Germany, France and United Kingdom respectively.  Globally, Thailand’s business events sector enjoyed an impressive performance, welcoming 1,273,465 business events travellers, that generated 102,936 million baht in revenue (3.85 million euros).
Throughout this year, all of TCEB’s marketing activities will be implemented under the new Thailand brand campaign, entitled ‘Thailand CONNECT: Your Vibrant Journey to Business Success’ The campaign showcases the legacy of three fundamental pillars of Thailand’s MICE industry which are Diverse Destinations, Myriad Business Opportunities, and the People of Thailand. These key elements are the highlights which differentiate Thailand from other MICE destinations.”

Furthermore, TCEB is the catalyst building cooperation between government and private sectors. Together, they make up Thailand’s team promoting the country as a premier business events destination in the international arena.  The partnership is highlighted by the strategic collaborative campaign, ‘THAILAND MICE UNITED IV’, which will be unveiled in Europe before expanding to other regions in the world.
The campaign involves a partnership between 10 alliances including two newcomers, namely Airport of Thailand Public Company Limited (AOT) and King Power International Company Limited. The wider partnership brings a great variety of benefits for MICE delegates making their business trips in the kingdom even more pleasurable. Partners deliver value added features for MICE delegates attending international events that are supported by TCEB in Thailand. They include generous discounts on airport limousine transfers, airport lounges and transit hotel, duty-free airport and downtown complex shopping, airport restaurants and hotel accommodation. In addition, MICE delegates receive stored value cards for use on Bangkok’s Sky train and seven days free unlimited Wi-Fi.

With all these efforts and initiatives to promote Thailand as a global MICE destination, Thailand through TCEB has been endorsed by the 100-year old Union of International Associations to host the prestigious UIA Associations Round Table Asia Pacific 2017 for the second time in Thailand in Chiang Mai, 21-22 September. It was previously hosted in Bangkok in 2015.
Over 100 representatives from international professional associations and MICE suppliers will meet and experience the culture, beauty in the positive business environment of Chiang Mai, Thailand’s second largest city, during the global round table.
Ms Vichaya Soonthornsaratoon, TCEB’s Director of Convention said that “Chiang Mai has been identified as one of the country’s MICE cities by TCEB, We are delighted that UIA is endorsing our confidence again by hosting its esteemed round table in this emerging  global convention hub for the industry in Thailand’s northern region…Hosting a global convention in Chiang Mai is in line with TCEB’s MICE development plan 2017, which aims to raise opportunities for local communities thoughout the country to develop MICE business sustainably. Moreover, it will be a good knowledge platform to learn from key invited speakers from around the world, who will share their experiences and network within the professional associations’ community in the APAC region.”
Commenting on the upcoming round table, Ms Clara Fernández López, UIA External Relations Manager said “The Round Table in Bangkok in 2015 was memorable for all participants, Thailand was a most wonderful host. Participants praised and remembered the beauty of the country, the world class venue, the professional hospitality and the friendliness of the people of Thailand, the fantastic organization of the conference and the tasty food.
“We were particularly impressed by the responsiveness and the professionalism of the hosting TCEB team. They worked hard together with the UIA team to make the event a success.
“With pleasure, we will return to Thailand this year in September for the UIA Associations Round Table Asia-Pacific 2017; this time to the beautiful city of Chiang Mai.
“Many associations representatives will join our Round Table attracted by the educational programme and the opportunity to network with colleagues worldwide. But we strongly believe that participants will come at least in equal part persuaded by the beauty of the destination and the hospitality of the people of Thailand.
“UIA wants to support and underline, the impressive rate of activity which Thailand shows in the world of international associations: 224 international associations have their headquarters in Thailand, an additional 27 have an office in the country and 4,109 international associations have members in Thailand.
“TCEB forecasts the country will welcome 1,109,000 international business events travellers, earning 101 billion baht (3.73 million euros) in revenue this year.“ concluded Ms Vichaya.

#IMEX17 #TCEB #MICEdestination #MICEnews

TCEB Targets Mega Size Events to Stimulate Thai MICE Industry

June 16, 2016

TCEB Targets Mega Size Events to Stimulate Thai MICE Industry

PRESS RELEASE Thailand Convention and Exhibition Bureau (Public Organization)
Welcoming 14, 000 Chinese Meetings and Incentives Travellers from Infinitus 2016,  Bangkok,  16 May 2016 – The Thailand Convention and Exhibition Bureau (Public Organization) or TCEB today unveiled its aggressive strategic direction for 2016,  highlighting key strategies to attract more meetings and incentives with a large number of travellers – or Mega Size Events – by allocating sales promotion budget under the Thailand Big Thanks! Campaign.
China is among the key target source markets,  and TCEB is supporting more than 14, 000 meetings and incentives delegates to join the Infinitus Overseas Training 2016 – expected to generate MICE revenue of 1.3 billion baht for the Thai economy., Mr. Nopparat Maythaveekulchai,  TCEB President disclosed that,  “To promote the meetings and incentives travel (M&I) sector in 2016,  under our WIN Strategy,  TCEB will focus on attracting Mega Size Events with more than 2, 000 international delegates by establishing the Thailand Big Thanks! sales promotion campaign,  especially for organisers. With high spending power, every Mega Size Events can help inject healthy MICE revenue into our economy., “In addition to China,  key source markets for Thailand’s M&I sector also include other Asian countries. Secondary markets include the EU, US, and Oceania, while emerging markets where we closely monitor and start to create awareness of the Thai MICE industry range from Eastern Europe,  the Middle East,  and Latin America. In 2015,  Thailand welcomed a total of 1, 095, 995 MICE travellers from around the world,  generating 95, 857 million baht MICE revenue. Of these,  516, 663 travellers and 44, 533 million baht were from the M&I sector. Major contributors were China,  which presents significant opportunities and still has high potential for growth,  followed by India,  Singapore,  Malaysia,  the US,  Japan,  Korea,  Indonesia,  Hong Kong,  and Australia,  respectively.”, Ms. Nooch Homrossukhon,  Director of Meetings and Incentives,  TCEB said that, “The emergence of M&I Mega Size Events has been our new target over the past three years. We have put in place strategic plans,  from raising awareness of Thailand as a premiere destination for meetings and incentives travel in Asia,  to increasing marketing development activities through products and services promotions,  and VIP receptions to event logistics and facilitation. More importantly,  the THAILAND BIG THANKS! financial subsidy campaign in addition to the THAILAND CONNECT beyond THE CAPITAL will help organisers and key decision makers make Thailand their destination of choice for their next events.”, The THAILAND BIG THANKS! campaign was created to help drive the M&I sector through a financial subsidy scheme of up to two million baht for eligible Mega Size M&I events with more than 2, 000 international delegates staying at least three nights in the Kingdom of Thailand. Starting from 1 October 2015 until 30 September 2017,  the travel must take place in Thailand from 1 October 2015 until 31 December 2017. Complementing this is the THAILAND CONNECT beyond THE CAPITAL package,  presenting international corporate clients the opportunity to discover the diversity of Thailand with promotions from domestic airline partners including Thai Airways,  Thai Smile Airways,  and Bangkok Airways. Requirements include a group size of more than 100 delegates,  and staying in Thailand at least three nights. The organiser will receive transportation support of 1, 000 baht per delegate,  up to a maximum of 300, 000 baht per group. Applications are open from 1 October 2015 until 30 September 2016,  and travel must take place from 1 October 2015 until 31 December 2016., “Marking its 20th anniversary,  the Infinitus Overseas Training 2016 is held from 11 to 29 May 2016. Held for the thirteenth time in Thailand,  TCEB’s support for this annual corporate meeting under the THAILAND BIG THANKS! campaign also includes MICE LANE and immigration services for executives and VIP guests at the airport,  a Thai performance,  and special souvenirs for all delegates,  worth a total of five million baht. Additionally,  as a token of our appreciation,  TCEB will be presenting the “Thai-Sino MICE Outstanding Contribution Award” to Infinitus (China) for their continuous consideration of Thailand. The major meeting of one of the biggest health product companies in China for 14, 000 delegates will take place in Bangkok and Pattaya in seven groups (2,000 delegates per group),  and is expected to help generate more than 1.3 billion baht for the Thai economy, ” Ms. Nooch added. , In 2015,  China accounted for 109, 987 MICE travellers,  generating a total of 9, 197.65 million baht MICE revenue. Thanks to the upward trend of the M&I market from China over the past three years,  TCEB has appointed sales and marketing representatives to directly target corporate customers in Beijing,  Shanghai,  Guangzhou,  and emerging provinces including Shenzhen,  and Chengdu., “Since last year,  TCEB has welcomed Mega Size M&I events including the 2015 Manulife MDRT PEAK Convention,  Asia-Pacific Herbalife Extravaganza 2015,  2015 Perfect Marie-Anne tour to Thailand (Perfect China Event),  INFINITUS 2015 and Organo Gold Asia Convention 2015. During the 2016-2017 fiscal years,  we continue to successfully attract major meetings and incentives trips to Thailand such as Pro-Health,  in September 2016 with 5, 500 delegates,  and the Jeunesse Global Conference 2017 (Health Care / Skin Care),  in August 2017 with 12, 000 delegates. We believe that the effectiveness of the Mega Size strategy for M&I sector,  along with support for INFINITUS 2016 will play a vital role driving the Thai MICE industry to achieve this year’s target of 1, 060, 000 MICE travellers,  helping to generate 92, 000 million baht MICE revenue into our economy, ” Mr Nopparat concluded.

#TCEB #ThaiMICEindustry #MICE


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