February 6, 2014
eTravel World: Bühne frei für Big Data, mobile Lösungen und Social Medi
eTravel World erstmals unter dem Dach der Travel Technology-Halle 6.1 – Mehr Fläche für aktuelle Trends und Innovationen präsentiert von internationalen Unternehmen – Workshops, Vorträge und Diskussionen mit anerkannten eTravel-Spezialisten zu brandheißen Themen
Berlin, 6. Februar 2014 – Reiseexperten müssen fit sein, um Schritt zu halten mit der technologischen Entwicklung in der Tourismusbranche und deren Auswirkungen. Frisches Wissen zum Schlüsselmarkt Travel Technology vermittelt die eTravel World auf der ITB Berlin. Durch den Umzug des rasch wachsenden Segmentes in die Travel Technology-Halle 6.1 bietet die weltweit größte Tourismusmesse interessierten Besuchern den Brückenschlag zu den „klassischen“ Technologieanbietern, die nun in der Nachbar-Halle 5.1. zu finden sind. Dadurch steht der eTravel World in der Halle 6.1 fünfzig Prozent mehr Fläche sowie eine größere Bühne zur Verfügung und bietet der starken Nachfrage den nötigen Platz.
Die sichere Kommunikation ist eines der brennendsten Themen, das Experten in drei Vorträgen auf den Punkt bringen. Am 5. März sprechen die Spezialisten von Secusmart über „Abhörsichere mobile Kommunikation“ und Sophos über „Bring Your Own Device“. Das Thema „Cloud“ behandelt der Softwarehersteller SAP am 7. März. Ein weiterer Schwerpunkt ist Big Data.
Erstmals veranstaltet die ITB Berlin zusammen mit dem Internationalen Verband für Informationstechnologie und Reise & Tourismus (IFITT) am 6. März einen zweistündigen Workshop IFITT@ITB. Unter der Leitung von Prof. Dimitri Buhalis diskutieren internationale Experten zum Thema „E-Tourism – Social Media und Big Data: Auf der Suche nach Wettbewerbsfähigkeit“. Unter anderem zeigt der Workshop das Potenzial von Business Intelligence und Datamining für den Reise- und Tourismusbereich auf. Auf dem Podium sitzen Prof. Dimitrios Buhalis, Universität von Bournemouth, UK; Prof. Wolfram Höpken, Hochschule Ravensburg-Weingarten, Deutschland und Prof. Matthias Fuchs, Mid-Sweden University, Schweden.
Fragen zu Social Media Monitoring und Return on Investment werden bei der Podiumsdiskussion mit Traveldudes, dem Reiseblogger Kollektiv, DZT, häberlein & maurer und Ausschnitt am 7. März erörtert. Auch die Zusammenarbeit zwischen Bloggern, Agenturen und Destinationen nimmt immer mehr zu. Diverse Vorträge und Diskussionsrunden von und mit Deutschlands erfolgreichsten Bloggern wie Anja Beckmann (travelontoast.de) beleuchten, wie diese Zusammenarbeit für alle Parteien erfolgreich ist. Überdies finden an den Fachbesuchertagen und am Samstag Präsentationen von professionellen Reisebloggern für Destinationen auf der eTravel Stage statt, unter anderem mit Sebastian Canaves (offthepath.com) und Laurel Robbins (monkeyandmountains.com). Ebenfalls am Samstag, 8. März, wird nach dem großen Erfolg im letzten Jahr wieder das Programm des Deutschen Reiseverbandes (DRV) im eTravel Lab stattfinden.
Trendverdächtige Innovationen und praxisnahe Hilfestellungen
Mit Spannung werden trendverdächtige Innovationen erwartet. Am 6. März wird Gamification im Tourismus von der mattheis.werbeagentur vorgestellt und am 7. März Wearables vom IT-Unternehmen SITA sowie Responsive Design präsentiert von der Internetagentur Ray Sono. Darüber hinaus beantwortet iBusiness am 5. März die Frage, was die Entwicklung von Web und App wirklich kostet. Am 7. März erläutert Routerank die Möglichkeiten der Tür-zu-Tür-Reiseplanung.
Wertvolles Praxiswissen vermittelt Tourismuszukunft am 5. März und werden Best Cases mit dem Publikum diskutiert. Auch das Thema Brand Engagement mit Hilfe von Bewegtbild wird verdeutlicht. Vorträge, zum Beispiel von Eduardo Perrez am 5. März oder BrandEngage am 6. März, zeigen auf, wie man die Tools richtig einsetzt, um die gewünschten Erfolge zu erzielen.
Fachkundige Unterstützung durch Guided Tours
Erstmals auf der ITB Berlin finden in Zusammenarbeit mit Tourismuszukunft einstündige Führungen durch die Welt der Travel Technology statt. Dabei liegen die Schwerpunkte auf Software für die Hotellerie, Reisebüros, Destinationen und Reiseveranstalter. Zusätzlich wird eine Tour zu Mobilen Technologien angeboten. Die Teilnahme an den Touren, die am 5. und 7. März stattfinden, ist für Fachbesucher und Journalisten nach Voranmeldung kostenlos. Anmelden können sich Interessierte ab sofort unter http://www.itb-berlin.de/traveltechnology Außerdem finden an allen Fachbesuchertagen Networking-Veranstaltungen statt, unter anderem gesponsert von Expedia, Sojern sowie den Medienpartnern Touristiklounge und TNOOZ. Sponsoren der eTravel World sind außerdem: B2Perfomance; Cityhook, Mappingmaster, Michael Müller Verlag; Thoughtworks; Touristiklounge, Neofonie.
Mehr Informationen zum Programm unter http://www.itb-berlin.de/etravel
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Categories: News / Press, NEWS FEED
Tags: Anja Beckmann, B2Perfomance, Big Data, Bloggern, BrandEngage, Cityhook, Cloud, Deutschen Reiseverbandes, Deutschland und Prof. Matthias Fuchs, DRV, E-Tourism, eTravel World, eTravel World: Bühne frei für Big Data, eTravel-Spezialisten, Expedia, Gamification, Guided Tours, Hochschule Ravensburg-Weingarten, IT-Unternehmen SITA, ITB Berlin, klassischen“ Technologieanbietern, Laurel Robbins, Mappingmaster, Michael Müller Verlag, Mid-Sweden University, mobile Lösungen und Social Media, monkeyandmountains.com, Neofonie, offthepath.com, Prof. Dimitrios Buhalis, Ray Sono, Reiseexperten, SAP, Schweden, Sebastian Canaves, Secusmart, social media, Social Media Monitoring, Tür-zu-Tür-Reiseplanung, Thoughtworks, Tourismuszukunft, Touristiklounge, Travel Technology, UK; Prof. Wolfram Höpken, Universität von Bournemouth, Wearables
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January 17, 2012
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