Posted tagged ‘University of Greenwich’

KNOWLEDGE DELIVERED AT CIBTM SUPPORTS MEETINGS INDUSTRY NEEDS IN CHINA AND BEYOND

January 22, 2014

KNOWLEDGE DELIVERED AT CIBTM SUPPORTS MEETINGS INDUSTRY NEEDS IN CHINA AND BEYOND

Post-show research reveals that research based sessions were most highly sought after

Analysis conducted following CIBTM (www.cibtm.com), China’s leading meetings, incentives and business travel exhibition, taking place annually at the China National Convention Centre in Beijing has confirmed the resounding success of the education programme, with the line up of sessions securing the highest level of attendance to date.

Helen Zhao, Dalian BIT World Travel Service, Inc. commented, “The education programme is open to everyone and it is a fantastic way for attendees to develop their careers and expand their knowledge on the latest hot topics, research and market trends.”

Those sessions most highly attended included The Annual CIBTM Industry Trends Report findings (presented by Sally Greenhill of Right Solution), The China MICE Buyers Report (presented by Rob Davidson, Senior Lecturer in Events Management, University of Greenwich, London) and the Professor’s Views on the Industry (delivered by Davidson (as above) and Xing Lan, Director, Sino-German IEMS Programme, Shanghai University of International Business & Economics (SUIBE).

Claudia Du, Director of Marketing and Communications Assistant Director of Sales and Marketing, PanGu 7 Star Hotel Beijing commented, “I have attended CIBTM for many years. It is obvious that the education programme this year has improved a lot in terms of quantity and quality. All sessions that I attended provided me with valuable industry insights and inspired me in my current job role.

“The Chinese Buyer Report that launched this year is the best session I’ve ever attended, it not only revealed the preference of the buyers in terms of the venues they choose for their events, but it also taught us about how to approach the clients in ways which they prefer. What I have learnt from this report is a key to us winning future business.”

Yang Fen, Manager, Hunan Sincere International Travel Service Co. Ltd commented, “This is my first time to CITBM. Compared with other travel exhibitions, CITBM has a high quantity and quality of both exhibitors and buyers. I was also very impressed with the professional education sessions and I always believe that it’s the best way to maximize our business in local and international market.

“Both international and local speakers were excellent, and I was pleased that CIBTM introduced more Chinese speakers who bring more local knowledge, and the international sessions were excellent as usual.”

CIBTM 2014 takes place on the 17th – 19th September 2014.

CIBTM DELIVERS INSIGHTS INTO CHINA MICE BUYERS’ BEHAVIOUR

October 31, 2013

CIBTM DELIVERS INSIGHTS INTO CHINA MICE BUYERS’ BEHAVIOUR

Key findings identify that venues and destinations outside China must work harder to make communication with the Chinese market easier
The results of the first Chinese Meeting Planners Site Selection Survey were delivered by Rob Davidson, Senior Lecturer in Events Management, University of Greenwich, London – at CIBTM 2013 (www.cibtm.com), which took place in Beijing, earlier in the year.

The seminar presentation was based on the findings generated from an online survey, which investigated the priorities and experiences of meeting planners based in China, in terms of the process of choosing destinations and venues for their events.

Key to the findings of the research was the revelation that 35% of Chinese meeting planners experienced difficulty in getting information about destinations outside China; and 47% experienced difficulty in finding out about venues outside China.

Rob Davidson, Senior Lecturer in Events Management, University of Greenwich, London commented, “This sends an important signal to destinations and venues outside China, it shows us that they must work harder to make communication with the Chinese market easier.”

Other key findings included:
· The four most widely preferred sources for receiving information about potential destinations for events were, in order: educational trips to the destinations; destination marketing organisations’ websites; other meeting planners; and meetings industry exhibitions.

· 50% of the planners reported that they were experiencing lead times getting shorter – a possible consequence of the slowing of the economy that China was experiencing earlier this year.

· Factors influencing destination attractiveness in order of importance included: a pleasant climate, financial issues, both in the sense of economic stability and the possibility of destinations being able to offer financial or in-kind support to meeting planners, and visa requirements of host countries.

· Factors affecting venue attractiveness included: proximity to airport and public transportation closely followed by the provision of ‘fast internet’.

· Key issues identified with venues when organizing events included inflexibility on the part of venues when negotiating elements affecting the price of using their facilities. Respondents also identified that being charged for services such as audio-visual, parking and security (that they think should be included in the basic price) was also a contributor to major annoyance. Venues being generally unyielding in negotiations on price, was also identified as a major factor.

Davidson concluded, “The unique insights provided by this online survey are of considerable interest to all of those venues and destinations in China, Asia and globally that are increasingly targeting the market for Chinese meetings and events. The findings reveal not only the preferences of Chinese meeting planners in terms of the types of destinations and venues that they choose for their events, but also how they wish to interact with the sales and marketing professionals that are competing for their business.”

Following on from the success of the session, which was delivered at CIBTM, Davidson will deliver the China Meetings Summit at EIBTM (www.eibtm.com), which will take place on 19 November (15:30-16:30) in conference room 5.3.

CIBTM 2014 takes place on the 17th – 19th September 2014.


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