Posted tagged ‘Visit England’


April 1, 2016


The actor James Phelps, who starred as ‘Fred Weasley’ in the Harry Potter film franchise, has turned a surprise trip to London into a magical experience for a young family of Harry Potter fans.
The Johnson family, from Los Angeles, California, received the once-in-a-lifetime trip to London, and a one-off VIP tour of Warner Bros. Studio Tour London – The Making of Harry Potter with James Phelps, after the city’s official tourism body, identified them as genuine ‘super fans’ of Harry Potter.
Fans of London – devised by, celebrates the blockbuster events across London this year including The Queen’s 90th birthday celebrations, 400 years of Shakespeare’s legacy, and the world’s first exhibition on the Rolling Stones, EXHIBITIONISM.
The Johnson family were selected by after an extensive search across the US.

Adam (11), Daniel (13), and Victoria Johnson (14) who had never left the United States before their visit to London, have been avid Harry Potter fans for years. “My mum used to read the books to me and my brother and sister even before we were born,” said Harry Potter super fan, Adam Johnson. “When I think of Harry Potter I always think of London. Our trip was so much fun, especially meeting James Phelps – and I really wish I had a real life Firebolt broomstick so that I can fly back to London whenever I want!

The family also run a successful LA-based charity that helps local children overcome bullying.

James Phelps surprised the Johnson children at the home of the film series, Warner Bros. Studio Tour London– The Making of Harry Potter, which is celebrating the 15th anniversary of the UK release of Harry Potter and The Philosophers Stone this year.
Speaking about his day with the Johnsons, James said: “I had such a great time with Adam, Victoria and Daniel, showing them around the film sets, telling them stories about when we shot the films and even teaching them a few magic tricks… it’s easy to see how knowledgeable and passionate they all are about Harry Potter, true super fans! ”
London is one of my favourite places in the world and fans of Harry Potter can still enjoy so much of its magic across the city.
Chris Gottlieb, Chief Marketing Officer for London & Partners said: “Fans of London is a true celebration of the blockbuster events in London this year, and these films allows the audience to see London through the eyes of authentic and deserving super fans like the Johnsons.
Whether you’re a fan of the Royal Family, Harry Potter, Shakespeare, or the Rolling Stones, visitors can find so much of what they love in the capital – and in this case, there’s never been a more exciting year to be a Harry Potter fan in London.
For the chance to win a trip to London go to



November 4, 2013

Destinations use Global Event for the Meetings and Events Industry as a Platform to Boost International Exposure

UK and Ireland have confirmed that they will once again be exhibiting at EIBTM ( this year. The decision for London & Partners, Visit Scotland and Meet in Ireland to attend the show, supports its strategic business objectives which are to extend its global presence and market the UK and Ireland as a key Meetings and Incentives destination to an international audience.

London and Partners ( – Stand B35
Barbara Jamison, London & Partners Head of Business Development Europe, commented, “Exhibiting at EIBTM generates about £25m worth of enquiries for London & Partners and our partners. The city has shown that it can deliver events on an unprecedented scale, and a raft of new venues, accommodation and attractions have been developed.

“By exhibiting at the show, we aim to promote London as a top business tourism destination, with a focus on corporate, incentive and association events. It provides a platform to promote the new marketing messages of London, namely, its diversity, innovation, value and the legacy of London. We are also able to introduce partners to market contacts they do not already have whilst gaining market intelligence and competitor information to formulate our overall market strategy.

“We want buyers and visitors to the show to see London as a destination where they don’t have to fly in, have their event and fly straight out again. There are a multitude of attractions to see and activities to do in the city and these can become great reasons to extend a business trip or form part of a social itinerary. London is where people can tap into key markets and network with business professionals that are experts in their field”.

VisitScotland ( – Stand B60
Amanda Henderson, Meetings and Incentives Marketing Manager, UK & Europe, VisitScotland comments, “Scotland is a destination on the move, offering a globally recognised culture that adds splendour, character and humour to any occasion, and that is supported by a 250-year heritage in hospitality that creates a welcome so deep rooted in the population’s character that its impossible to miss.

“Combine this with a truly breathtaking landscape, a playground of incentive choices – from outdoor pursuits, cultural explorations, geographical delights and world renowned sport – and with an equally enticing contemporary choice of destinations, attractions, hotels and venue’s; Scotland is a country ready-made for the ambitious and demanding event business.”

“2014 is a big year for Scotland, the combination of Homecoming 2014, the arrival of the Commonwealth Games and the return of the Ryder Cup will showcase to the world the many reasons why event organisers choose Scotland. Our world class hospitality, our warm welcome, our abundance of stunning venues, range of accommodation, the most beautiful landscapes in the world, and of course our passion for sport, especially golf, are just some of the many reasons to visit Scotland.”

Meet in Ireland ( – Stand B30
Keith McCormack, Head of Business Tourism and Events, Fáilte Ireland commented,
“Meet in Ireland attends EIBTM each year as the show provides another opportunity to promote Ireland as a MICE destination to international buyers particularly those from our key source markets of US, UK, France and Germany. Our presence at the show gives our Irish trade partners a platform to showcase their business and we pass on as many contacts to our partners as we can.”

“Meeting new buyers who are considering Ireland as an option for their MICE business enables us, as a destination, to convince these buyers that Ireland is the right choice for their group and also gives us an opportunity to introduce new ideas and product to them. Meet in Ireland’s role is to educate buyers on what Ireland has to offer from a MICE perspective and to advise buyers on the best fit for their meeting, conference or incentive programme.”

“EIBTM is an essential event in our annual promotions calendar, it offers a real opportunity for our Irish trade to showcase their products and meet genuine international buyers, it is a win win event for our us as the Tourism Development Authority. The show also provides an opportunity for us to continue to build on our existing relationships with buyers, and also gain knowledge on who our competitors are and what other destinations are doing from a MICE perspective.”

Visit England ( – Stand B50

Simon Gidman, Head of Business Visits and Events at VisitEngland, commented:
“Following a hugely successful Olympic and Paralympic Games in 2012 and a host of major sporting events on the horizon, including the 2014 British Open, the 2015 Rugby World Cup and the 2017 World Athletics Championships, VisitEngland will be celebrating all things ‘sport’ and showcasing our great event destinations and venues at EIBTM in 2013.”

“As the national tourism organisation for England it is our job to encourage international visitors to our country and given that just over 25% of international spend is by business visitors this is a very important market for us. A recent report suggests that the UK meetings industry is worth an estimated £58 billion to the UK economy and employs over 530,000 people”.

“England is globally recognised as a world leader in meetings and events with a highly skilled and creative industry and after the hugely successful Olympic and Paralympic Games last year, England proved once again that it can host global events at the very highest level. Now we can look forward to hosting more major international events in the years to come whether business, cultural or sporting. England is proud host to the Rugby World in 2015 and getting ready to welcome the World Athletics Championships in 2017″.

“It is also our job to raise awareness of the incredible opportunities for holding business events across the entire length and breadth of our country. Many of our destinations have a proven record of boosting delegate numbers as well as offering excellent facilities and superb value for money. This year at EIBTM VisitEngland has an impressive range of stand partners. These include three of our leading exhibition and convention centres, a number of England’s most exclusive luxury hotels, two of our world class universities, two DMCs and a host of our most successful event destinations. EIBTM provides us with an excellent platform to showcase England as one of the world’s leading destinations for corporate, incentive and association events. Our key messages are around easy access, excellence in key economic sectors – particularly those in the advanced knowledge sectors such as engineering and life sciences – a diverse range of quality venues and our warm English welcome.

“With the arrival of a new heir to the English throne and new developments happening across the country, English tourism has an exciting future to look forward to. At EIBTM we want to give visitors a real taste of what we have to offer!”

EIBTM 2013 will take place from 19th – 21st November, a week earlier than in previous years. The EIBTM Forum will take place the day before the exhibition on 18th November. To find out more about ways to attend, visit

Engaging with you

November 20, 2012

Engaging with you
Global tourism is a competitive environment and VisitEngland is keen to keep you up-to-date on the latest insights, market intelligence, marketing partnership opportunities, campaigns and events, as well as provide you with updates on the changing landscape in which we all operate.

To ensure we are engaging effectively we are updating the VisitEngland contacts database. Your details are currently stored on our system, so please do let us know if there have been any changes to your individual contact details or your organisation as a whole by emailing an updated contacts list to

To keep you up-to-date, VisitEngland sends out the bi-monthly communication VisitEngland eNews. If you or any of your colleagues are not currently subscribed and wish to receive the newsletter please sign up on our website.

You can also follow us on twitter @VisitEnglandBiz to receive instant news updates.

Many thanks for your cooperation

Visit England | Holidays at home are great!

March 14, 2012

The UK’s largest ever domestic tourism marketing campaign launched today!

Following its launch today at one of the most iconic tourist attractions in the country, the EDF Energy London Eye, the UK’s largest ever domestic tourism marketing campaign, Holidays at Home are GREAT, kicks off tomorrow with the airing of its celebrity-led advertisement hitting TV screens across the country.

The campaign, led by VisitEngland and supported by the home nation tourist boards of Scotland, Wales and Northern Ireland, showcases the country and highlights the key events taking place in this exceptional year including the Queen’s Diamond Jubilee, the Torch Relay and the London 2012 Festival. Starring alongside the UK’s stunning coast, countryside and cityscapes are Michelle Dockery, Stephen Fry, Rupert Grint and Julie Waters featured in destinations throughout the whole of the UK including London, Tate Liverpool, Bridlington Beach in Yorkshire, The Lake District, The Cotswolds, Anglesey, Loch Awe in Scotland and the Giants Causeway in Northern Ireland.

The £5m campaign is aimed at inspiring UK residents to take a holiday at home with a call to action to visit the new special offers website In addition to the main advertisement, a series of additional 10 second destination match-funded adverts will be aired for Blackpool, Liverpool, Skegness and Yorkshire.

The campaign showcases the wide range of experiences to be had in this country and the exceptional value they present. Thanks to a huge support from industry there are thousands of offers from tourism businesses on the great2012offers site. Visitors can take advantage of special deals offering 20.12% off or more, and other great offers, on all types of accommodation, restaurants, attractions, events and transport. The website currently offers some 2.5m accommodation nights and has been supported by hundreds of tourism businesses including national hotel chains: De Vere, Marriott, Travelodge, Millennium & Copthorne Hotels; Hoseasons Group, Bourne Leisure, and Accor but also hundreds of smaller, independent businesses too. Attractions giant, Merlin is offering 25% off on their Annual Pass and other attractions such as The Eden Project, Chatsworth House and The National Maritime Museum are on board offering fantastic experiences at 20.12% off.

The full 90 sec TV ad will be airing at 20:15 on ITV on Thursday 8 March, during Emmerdale, and shorter 60 sec and 40 sec versions will then be played out over the next two months.

The Holidays at Home are GREAT campaign is part of VisitEngland’s 3 year marketing strategy worth £24million. The overall marketing programme seeks to generate an additional 5.3m short break nights in England with an incremental spend of £480m by 2015.

The Holidays at home are GREAT campaign is designed to be as inclusive at possible. It’s not too late to get involved. If you would like to upload your offer to the site then visit the VisitEngland website.

Visit England

February 1, 2012

Visit England | Department for Culture, Media and Sport

 1 February 2012  
We are pleased to formally announce new funding for VisitEngland alongside the other devolved National Tourist Boards of VisitWales, VisitScotland and the Northern Ireland Tourist Board to mount a national campaign to encourage more people to holiday at home during 2012; a very special year for the UK.
We have released £4m of extra cash to ensure the tourism industry benefits from the events and related publicity around the Diamond Jubilee and Olympics, and we are producing a destination marketing campaign to encourage the UK population to take pride in their country and take a holiday at home in 2012.

We want to deliver an unprecedented range of offers to the customer. There is no cost to industry to participate, we simply ask you to provide a strong offer and join together under a single message of “GREAT offers for 2012”.

We have already had a very positive response from hotels, B&B’s, restaurants, attractions and other sectors of the industry wanting to celebrate this special year with offers of 20.12% or better. Partners who have confirmed so far include De Vere, Travelodge, Millennium Copthorne Hotels, Best Western, Classic British Hotels, Hoseasons Group, Bourne Leisure, Superbreak, Shearings Holidays, Golden Tours, The Coach Tourism Council and The Eden Project.

Some firms are offering price discounts whilst others will provide fantastic value-added offers. These should drive demand under a single proposition, encourage consumer interest and deliver a long-term benefit starting in 2012. The UK domestic campaign in turn links to the international “GREAT Britain” marketing being delivered by VisitBritain overseas.

The TV advertising campaign will air in March and April and will be viewed on average 16 times by 93% of the ABC1 population. Please join us to make sure this is a GREAT opportunity to encourage the nation to take another look at the range of outstanding experiences on their doorstep.

Please log on to to upload your offer

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