Posted tagged ‘Visit London’

Mayor launches #MyLondonDish campaign, backed by top chefs, to celebrate London’s diverse food

March 21, 2017

Mayor launches #MyLondonDish campaign, backed by top chefs, to celebrate London’s diverse food
The Mayor of London, Sadiq Khan, has launched a new social media campaign called #MyLondonDish to celebrate food in London, as part of his #LondonIsOpen movement.

Top chefs and food experts across the capital have pledged their support including Jamie Oliver, Jasmine and Melissa Hemsley, ‘Clerkenwell Boy’, and many more.

London has the highest concentration of restaurants in the UK including 65 Michelin-starred establishments, and offers more than 70 world cuisines. It is hoped that the campaign will encourage tourists to ignore outdated misconceptions about British food and instead explore the incredible variety of foods available in the capital.

The campaign begins in the same week as the Mayor of London made his first post from his new Instagram account, @MayorofLDN. In it he shared his favourite London dish, traditional fish and chips, saying: “London is an incredible place to eat with some of the best chefs, food markets, restaurants and cafes in the world. And of course, we do the best fish and chips. They’re #MyLondonDish (bit of a cliché, but the truth). What’s yours? Take a photo, video or live of your favourite food or your favourite place to eat and make sure to tag me and use #MyLondonDish. Show the world that #LondonIsOpen for the world’s best food!”

Social media users are being encouraged to share their chosen #MyLondonDish on Instagram or other social media platform. This could be a meal at their favourite London restaurant, or even something they’ve created using London-sourced ingredients. Those who join in the conversation will see their picture featured in a crowd-sourced gallery on a bespoke new segment of VisitLondon.com. Head to  http://www.visitlondon.com/mydish for more information.

The Mayor of London, Sadiq Khan, said: “We want to unite Londoners and tourists alike through #MyLondonDish, to show that London is open to some of the finest cuisine in the world. Here in London we have thousands of incredible restaurants to eat and drink at, and a huge variety of interesting and exotic ingredients available at markets, shops and stalls throughout the capital. From traditional fish and chips to the best new fusion recipes, I urge Londoners to share their favourite dish and show the world that London is Open for food.”

Jamie Oliver said: “I’m loving the Mayor of London’s #MyLondonDish campaign to show the world that London is Open for Food. It’s a bit naughty to put one of my own restaurants in but Fifteen is a massively unique restaurant having trained so many people over the years. No credit to me, all to our head chef Robbin Holmgren and his ridiculously yummy short ribs. There is so much diversity in London when it comes to food so I’d encourage everyone to get out there and try something new.

Andrew Cooke, Acting Chief Executive London & Partners, which runs VisitLondon.com, said: “My London Dish is a great way for international visitors to share their culinary experiences and help make sure everyone knows that London offers some of the best food in the world. With vibrant food markets and over 8,000 restaurants, offering 70 world cuisines, the city has a dish for everyone.”

Award winning Instagrammer, Clerkenwell Boy said: ‘London has an amazing dining scene and each week is a new adventure, from pubs to pop-ups and markets to Michelin-starred restaurants London has something to offer everyone. I like to mix it up with the places I visit across the city, but for me the bacon and egg naan at Dishoom is #MyLondonDish as it’s such a brilliant twist on the classic British bacon butty. I’m excited to be a part of The Mayor of London’s #LondonIsOpen campaign and to celebrate the amazing food we have here in London.’

Three of London’s most famous cultural institutions shine a spotlight on American art

January 19, 2017

Three of London’s most famous cultural institutions shine a spotlight on American art  
American history and culture will be at the forefront of a series of world class exhibitions due to go on display in London this year.

Over the next 12 months, five exhibitions featuring some of America’s most celebrated artists including Andy Warhol, Jasper Johns, Grant Wood, Robert Rauschenberg and Alice Neel will come to London. Many of the exhibitions will feature iconic works of art such as Rauschenberg’s Monogram 1955-59 and others which have never been seen before in the United Kingdom like Wood’s famous piece American Gothic.

The exhibitions at the British Museum, the Royal Academy of Arts and Tate Modern, will cover a range of artistic movements from the 20th century, from Regionalism to Surrealism and from Abstraction to Pop Art, and will prove a big draw for visitors to the city.

The Royal Academy of Arts’ February exhibition, America After the Fall: Painting in the 1930s, will examine how American artists’ chronicled the unsettled economic, political and aesthetic climate that dominated the decade following the Wall Street Crash of 1929. In the autumn, the Royal Academy will present a survey of one of the most influential living US artists, Jasper Johns. Bringing together the artist’s paintings, sculptures, prints and drawings, from his innovations in sculpture to his use of collage in paintings, the exhibition will give focus to different chapters of Johns’ career.

In March, the British Museum will stage The American Dream: pop to the present, an exhibition charting the creative momentum of the print across five decades of turbulent and dynamic US history. The show will include works by American greats such as Andy Warhol, Jasper Johns, Ed Ruscha, Chuck Close and Louise Bourgeois, alongside more recent works from artists such as Kara Walker, Willie Cole and The Guerrilla Girls.

Later in the year, Tate Modern’s major summer exhibition, Soul of a Nation: Art in the Age of Black Power (12 July – 22 October 2017), will explore how ‘Black Art’ was defined, rejected and redefined by artists across the US in the period between 1963 – 1983. Many works will be on display in the UK for the first time and will introduce UK audiences to American artists such as Norman Lewis, Lorraine O’Grady and Betye Saar.

Opened last month, Tate Modern’s Robert Rauschenberg, organised in collaboration with The Museum of Modern Art in New York, is the first posthumous retrospective and the most comprehensive survey of the artist’s work for 20 years. Each chapter of Rauschenberg’s incredible six-decade career is represented by major international loans that rarely travel. The exhibition is open until the 2 April 2017.

Deputy Mayor for Culture and Creative Industries, Justine Simons, said: “We are so lucky to have the world’s greatest museums and galleries here in London. One of our real strengths as a city is our internationalism, and our cultural institutions consistently and brilliantly celebrate this. As well as telling the story of our own nation, they also celebrate the world’s culture, and this series of exhibitions showcasing pioneering American artists of the last 50 years is no exception. From Surrealism to Pop Art, Londoners will have the chance to see incredible 20th Century pieces, reinforcing our reputation as a global centre for contemporary culture that is very much open to the world.”

Hartwig Fischer, Director of the British Museum said: “The American Dream is an extremely exciting project for the British Museum, highlighting our extraordinary holdings of American prints and drawings. As a new President enters the White House and another chapter of US history begins, it feels like an apposite moment to consider how artists have reflected America as a nation over 50 tumultuous years.”

Tim Marlow, Artistic Director at the Royal Academy of Art, said: “The Royal Academy of Arts is delighted to be joining the British Museum and Tate Modern in exploring and celebrating some of the decisive moments in 20th century American Art. Grant Wood’s epoch-defining painting American Gothic will travel to Britain for the first time as we examine the turbulent emergence of modernism in the 1930s in America after the Fall. We are also paying homage to one of the undisputed masters of modern art, Jasper Johns, in the first major survey in London of an innovative career spanning seven decades and still going strong.”

Frances Morris, Director of Tate Modern, said: “Tate Modern’s exhibitions celebrate both the familiar and the unfamiliar – from showing a key American figure like Rauschenberg in a new light, to exploring more diverse connections between America’s art and its social history in Soul of a Nation. We are delighted our exceptional international loans allow us to bring great American works to UK audiences, many for the first time.”

The British Museum, the Royal Academy and Tate Modern are among the capital’s most visited attractions welcoming over 12 million visitors in 2015.¹

Culture is a key driver for tourism to London, with 8 out of 10 visitors saying it is their main reason for coming to the city.² The exhibitions are due to go on display at a time when London offers better value than ever before for international tourists.

¹ According to Association of Leading Visitor Attractions
² London Visitor Survey, 2011

Record number of visitors come to London

January 19, 2017

Record number of visitors come to London
Travel agent bookings to London up from China and USA
London welcomed a record 14 million international visits in the first nine months of 2016, putting the city on course for another bumper tourism year, according to International Passenger Survey (IPS) figures released today.

From July to September 2016, there were 5.2 million overseas visits to the city, a decrease of 0.8 percent when compared to the same period in 2015, but the second highest summer period on record.

Last summer, visitors flocked to the opening of Buckingham Palace, David Hockney at the Royal Academy, and Prudential RideLondon, which saw over 25,000 amateur and professional cyclists take to the closed roads of the capital and Surrey.

The River Thames was also a focal point. To commemorate the 350th anniversary of the great fire of London, a 100ft wooden replica of the city in 1666 was set alight. And ‘Floating Dreams‘ by South Korean artist, Ik-Joong Kang, was another major installation on the river, as part of the 2016 ‘Totally Thames’ Festival, which was enjoyed by over 2.2 million people.

Separate analysis from Forward Keys, a company that predicts the number of overseas travel agent bookings to London, forecasts that in the first three months of 2017, bookings from American tourists will go up 25% and up 40% from China, when compared to the same period in 2016.

The Mayor of London, Sadiq Khan said, “These figures demonstrate the phenomenal draw of our city’s world-class sport, culture, art, history and architecture. London remains well and truly open and welcomes visitors from every corner of the globe.”

The opening of new hotels, such as the five star Great Scotland Yard Hotel and Nobu Hotel Shoreditch, as well as events marking the 125th anniversary of the publication of the first Sherlock Holmes story, 20 years since the first Harry Potter book, a world class season of American art and the Pink Floyd exhibition at the V&A, will hopefully continue to draw in tourists from all over the world this year.

The tourism industry is a major contributor to the London economy. Overall, the sector contributes more than £36 billion to the capital every year and supports around 700,000 jobs.

Visit London recently calculated that visitors to the capital from abroad could save hundreds of pounds on hotels, meals and attractions, due to the weakened UK currency.

STAR OF HARRY POTTER FILM SERIES SUPRISES ‘SUPER FANS’ DURING ONCE-IN-A-LIFETIME TRIP TO THE CAPITAL

April 1, 2016

STAR OF HARRY POTTER FILM SERIES SUPRISES ‘SUPER FANS’ DURING ONCE-IN-A-LIFETIME TRIP TO THE CAPITAL

The actor James Phelps, who starred as ‘Fred Weasley’ in the Harry Potter film franchise, has turned a surprise trip to London into a magical experience for a young family of Harry Potter fans.
The Johnson family, from Los Angeles, California, received the once-in-a-lifetime trip to London, and a one-off VIP tour of Warner Bros. Studio Tour London – The Making of Harry Potter with James Phelps, after the city’s official tourism body, visitlondon.com identified them as genuine ‘super fans’ of Harry Potter.
Fans of London – devised by Visitlondon.com, celebrates the blockbuster events across London this year including The Queen’s 90th birthday celebrations, 400 years of Shakespeare’s legacy, and the world’s first exhibition on the Rolling Stones, EXHIBITIONISM.
The Johnson family were selected by visitlondon.com after an extensive search across the US.

Adam (11), Daniel (13), and Victoria Johnson (14) who had never left the United States before their visit to London, have been avid Harry Potter fans for years. “My mum used to read the books to me and my brother and sister even before we were born,” said Harry Potter super fan, Adam Johnson. “When I think of Harry Potter I always think of London. Our trip was so much fun, especially meeting James Phelps – and I really wish I had a real life Firebolt broomstick so that I can fly back to London whenever I want!

The family also run a successful LA-based charity that helps local children overcome bullying.

James Phelps surprised the Johnson children at the home of the film series, Warner Bros. Studio Tour London– The Making of Harry Potter, which is celebrating the 15th anniversary of the UK release of Harry Potter and The Philosophers Stone this year.
Speaking about his day with the Johnsons, James said: “I had such a great time with Adam, Victoria and Daniel, showing them around the film sets, telling them stories about when we shot the films and even teaching them a few magic tricks… it’s easy to see how knowledgeable and passionate they all are about Harry Potter, true super fans! ”
London is one of my favourite places in the world and fans of Harry Potter can still enjoy so much of its magic across the city.
Chris Gottlieb, Chief Marketing Officer for London & Partners said: “Fans of London is a true celebration of the blockbuster events in London this year, and these films allows the audience to see London through the eyes of authentic and deserving super fans like the Johnsons.
Whether you’re a fan of the Royal Family, Harry Potter, Shakespeare, or the Rolling Stones, visitors can find so much of what they love in the capital – and in this case, there’s never been a more exciting year to be a Harry Potter fan in London.
For the chance to win a trip to London go to visitlondon.com/fans

 

London gets set to welcome a fairy-tale summer and tourism boom

April 22, 2015

London gets set to welcome a fairy-tale summer and tourism boom
Tickets go on sale in spectacular fashion for Shrek’s Adventure! London opening this July

The much anticipated new visitor attraction from Merlin Entertainments PLC in collaboration with DreamWorks has launched its tickets sales today in the form of an ogre-sized Gingerbread House Ticket Office on London’s South Bank.

The edible Ticket Office, made from 700 real gingerbread biscuit tiles and 100kg of icing will be selling the first tickets for Shrek’s Adventure! London – a brand new Shrek adventure, complete with a cast of fairy tale characters, themed shows and sets, 4D bus ride, dramatic special effects and new DreamWorks animation.

The summertime opening of this family attraction is set to further strengthen London’s tourism offering and encourage more international and domestic visitors to the capital. Last year, London’s visitor attractions experienced continued growth with a 7.11% increase on the previous year, and the 2014 full year international visitor figures due out next month are on course to top a record breaking 2013, which welcomed 16.8 million international visitors to London.

Gordon Innes, CEO London & Partners said, “London’s world class visitor attractions have been helping drive a big increase in tourists coming to the capital from all over the world – putting the city on course for its most successful and exciting tourism year yet.

We are confident that the addition of Shrek’s Adventure! London along with a vibrant and diverse calendar of summer events will further boost London’s visitor economy as the capital continues to go from strength to strength.”

Summer highlights across London include the third annual Prudential RideLondon (1-2 August), a two-day cycling festival for families, amateurs elite cyclists alike, as well as the new Sunset Safari experience at ZSL London Zoo (5 June – 17 July) which gives visitors the chance to unwind in the company of over 750 species after hours.

This year, for the first time ever at the Summer Opening of Buckingham Palace, displays throughout the State Rooms will recreate the settings for state visits, receptions, garden parties, investitures and private audiences (1 August 2015 – 27 September). Elsewhere at the National Portrait Gallery, Audrey Hepburn fans can explore the celebrated film star’s fascinating life and career through the Portraits of an Icon exhibition (2 July – 18 October).

For more information on what’s on in London this summer and beyond, go to Visitlondon.com

Visit England

February 1, 2012

Visit England | Department for Culture, Media and Sport

 1 February 2012  
We are pleased to formally announce new funding for VisitEngland alongside the other devolved National Tourist Boards of VisitWales, VisitScotland and the Northern Ireland Tourist Board to mount a national campaign to encourage more people to holiday at home during 2012; a very special year for the UK.
We have released £4m of extra cash to ensure the tourism industry benefits from the events and related publicity around the Diamond Jubilee and Olympics, and we are producing a destination marketing campaign to encourage the UK population to take pride in their country and take a holiday at home in 2012.

We want to deliver an unprecedented range of offers to the customer. There is no cost to industry to participate, we simply ask you to provide a strong offer and join together under a single message of “GREAT offers for 2012”.

We have already had a very positive response from hotels, B&B’s, restaurants, attractions and other sectors of the industry wanting to celebrate this special year with offers of 20.12% or better. Partners who have confirmed so far include De Vere, Travelodge, Millennium Copthorne Hotels, Best Western, Classic British Hotels, Hoseasons Group, Bourne Leisure, Superbreak, Shearings Holidays, Golden Tours, The Coach Tourism Council and The Eden Project.

Some firms are offering price discounts whilst others will provide fantastic value-added offers. These should drive demand under a single proposition, encourage consumer interest and deliver a long-term benefit starting in 2012. The UK domestic campaign in turn links to the international “GREAT Britain” marketing being delivered by VisitBritain overseas.

The TV advertising campaign will air in March and April and will be viewed on average 16 times by 93% of the ABC1 population. Please join us to make sure this is a GREAT opportunity to encourage the nation to take another look at the range of outstanding experiences on their doorstep.

Please log on to www.visitengland.org/2012offers to upload your offer


%d bloggers like this: