Posted tagged ‘Visit Scotland’

ILEA AND VISITSCOTLAND LAUNCH

August 11, 2016

ILEA AND VISITSCOTLAND LAUNCH ‘PURPLE PAPER’ FOLLOWING FIRST GLOBAL EVENT SUMMIT

Chicago IL: The International Live Events Association (ILEA) along with VisitScotland Business Events has launched ‘Event Horizons’ a specially created report highlighting the findings of the recent ILEA Global Event Summit 2016 which was hosted in Scotland.

The ‘purple paper’ outlines the key elements of the summit which took place in April 2016, bringing together a selection of leaders from the international events industry for two days of discussions surrounding the challenges and opportunities faced by the sector today.

Findings in the report highlight that unanimously, it was felt that live events remain the most effective medium of communicating to people’s emotions, creating brand positivity and core message affinity – this outlines the real value of events.

Some of the threats to the sector highlighted included; networked digital communication devices, unskilled practitioners, the fear of terrorism and poor economic conditions also. However it was widely ascertained that by promoting the value and benefits of live events, these could all be overcome.

Jodi Collen CSEP, President of the International Live Events Association explained; “Our delegates came together with open minds, ready to engage in discussions and activities, aiming to identify the challenges and opportunities faced by today’s industry. They left with their minds exhausted, yet filled with ideas and inspiration.”

She added; “Our inaugural GES was the beginning of the conversation, where we defined what we need to do as an industry to ensure a prosperous future. We plan to meet again soon, to delve into the specifics of how, as individuals and collectively, we can truly realize our value and achieve our global potential.”

The summit was a collaboration between ILEA, VisitScotland and IMEX Group, with support from technology provider Cvent and Events are GREAT Britain. It was hosted across multiple venues in Scotland, including Gleneagles and the EICC in Edinburgh and preceded by a visit to IMEX Frankfurt.

Neil Brownlee, Head of Business Events Visit Scotland added; “It was great to be involved with such a unique event, and to have the chance to show this influential group why Scotland is the perfect stage for live events. The purple paper will act as a crucial outlet to help us meet our shared ambition of keeping the summit’s conversation going within the wider industry, helping to promote the true values and address the challenges currently surrounding live events.”

EVENT HORIZONS: A Purple Paper from the ILEA Global Event Summit 2016: Scotland can be downloaded in full here www.ileahub.com/ilea/communicate/inspiration-central-ideas-you-can-use

EIBTM IS GETTING READY TO OFFER ATTENDEES A QUALITY KNOWLEDGE PROGRAMME

November 17, 2014

EIBTM IS GETTING READY TO OFFER ATTENDEES A QUALITY KNOWLEDGE PROGRAMME, BUSINESS OPPORTUNITIES AND FLEXIBILITY
With over 78,000 pre-scheduled appointments already confirmed, EIBTM (www.eibtm.com) is set for opening in Barcelona from 18th – 20th November. Whether it is new exhibitors or new themes to the Knowledge programme, new areas of the show floor or networking events, EIBTM continues to innovate and this year the highlights are:

The new flexible options for the Association Planner with the launch of “My Association | My Club”, sponsored by Dubai Tourism, and the creation of an Association hotel at the Rey Juan Carlos for their own networking, as well as their own Association Hub, a dedicated club lounge, on the show floor.

A record number of Hosted Buyer Group Coordinators, the biggest in the history of the show, will bring some of the world’s most senior buyers to this year’s event. New Hosted Buyer groups this year include: Kuoni Russia, GoodCause Travel, Hilton Singapore, Hilton Israel, Hilton Middle East, ICCA, Visit Scotland, Melia Asia, Morgans Hotels Scandinavia, Travel Reps, EVINTRA USA, Meet in Flanders, Liberty India and Mandarin Oriental France.

Outside of the business of meetings, EIBTM’s Knowledge Programme will present 70 sessions of innovative professional education, from seminars to workshops and key notes, in the conference centre and on the show floor, with themes that include research and trends as well as Technology, Meetings Design and engagement, and specific education for the exhibiting community for the first time this year. Two key industry associations are supporting the Spanish language sessions this year – MPI Spain and the ICCA Iberian Chapter.

In addition to the Knowledge Programme, there will be 11 co-located events, conferences and meetings which will take place alongside the show including the JMIC Board Meeting, EFAPCO Board Meeting, AC Forum Board Meeting, ICCA Forum for Young Professionals, AIPC Summit, The Best of Meeting Architecture in a Day, MPI Chapter Leaders Meeting and Spain DMC Awards.

Finally, the EIBTM Event app, sponsored by Monaco Government Tourist and Convention Authority, will provide all attendees with essential information, venue maps and interactive floor plan, a guide to the city of Barcelona and view of all social media channels. It will also allow users to be continually updated before and during the show with a full ‘What’s on’ guide, shuttle bus timetable and exhibitor listings.

To find out more about the benefits of attending EIBTM as a Trade Visitor and to register, please visit: www.eibtm.com/visit


%d bloggers like this: