GROWING DANISH MICE AMBITIONS WIN BOTH NEW BUSINESS AND PRESTIGIOUS AWARD
Business Events Denmark’s strong focus on top funnel marketing means more MICE business for Denmark. At ITB 2018 in Berlin VisitDenmark’s MICE team was handed one of the prestigious “Golden City Gate” awards for the results.
Business Events Denmark, VisitDenmark’s MICE department, has a strong focus on executing a new digital strategy creating best-in-class top funnel market communication and serving it to business event planners on Denmark’s key priority markets:
“As a popular MICE destination the key to attracting more business is to increase the awareness and knowledge of your USPs and products. We do that today with a strong focus on digital platforms. In fact, after rolling our new digital strategy out in 2017 we have managed to create a 13 percent increase in consideration for Denmark and Copenhagen among buyers and planners on the German market. Something we achieve without sales representatives on market offices,” explains Erik Mortensen, Head of Business Events Denmark.
Mr. Mortensen highlights that the digital efforts performed 54 percent over industry standards when it comes to interaction rates. All in all very encouraging figures which means that the MICE audience will see more top-funnel marketing from Business Events Denmark in 2018:
“Digital platforms offer us the best and most cost efficient way to bridge the gap between important customer touch-points like IBTM and IMEX and the awareness building needs of a destination like Denmark,” says Erik Mortensen.
One way Business Events Denmark measure the success of the awareness building and digital efforts is how many guests and scheduled meetings the team is able to attract to the Denmark stand at tradeshows like IMEX and IBTM. Stop by the IMEX Denmark stand at F265 and see for yourself how busy the Danes are during the three days in Frankfurt.
#IBTM #IMEX #DanishMICE #MICEnews #MICEmedia #MICEindustry #VisitDenmark #GoldenCityGate #MICEbusiness
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