HOSTED BUYER REGISTRATION OPENS FOR IBTM AFRICA

HOSTED BUYER REGISTRATION OPENS FOR IBTM AFRICA

The organisers of the IBTM Global Events Portfolio have today announced that Hosted Buyer registration has gone live for IBTM Africa (www.ibtmevents.com/ibtmafrica), which is set to take place in the Cape Town Convention Centre, Cape Town (28-30 April 2014).

The Hosted Buyer Programme will provide meetings industry buyers with the opportunity to meet and do business with a number of suppliers from across the continent, with pre-scheduled appointments being mutually matched ahead of the show.

IBTM Africa will personally select 50 meetings professionals based on their business influence and buying power in the region, each of whom will be international senior decision makers from Europe, Americas, Middle East and Asia Pacific, representing corporations, associations and agencies.

Successful applicants will be able to take advantage of a number of exclusive benefits including a personal diary of approximately 36 business appointments with African & Indian Ocean MICE exhibitors, complimentary 4/5* accommodation and transfers, a substantial contribution towards international flights to Cape Town and access to a number of exclusive networking events.

David Dodgeon, Green Route, who will attend IBTM Africa with a group of qualified international buyers commented, “Trade shows are one of the most effective ways of obtaining and securing new business. We have supported EIBTM, the flagship event of the IBTM Global Events Portfolio since the early days and we are very pleased to be bringing a group of 16 International Buyers to their new show set to launch in Africa.

“Africa provides a perfect meetings industry destination for a number of reasons. The continent offers a huge contrast in terms of culture and history and is well situated in terms of flight routes and global access.”

To find out more about IBTM Africa or to register to attend as a Hosted Buyer please visit www.ibtmevents.com/hosted or email ibtmafrica@reedexpo.co.uk

For press enquiries, please contact:

Cut Communications
Nina Gardiner
Tel: +44 (0) 208 334 4004
Mob: +44 (0)7770 306 689
Email: nina.gardiner@cut-coms.co.uk

INTERNATIONAL BUYERS SET TO BOOST MICE MARKET IN AFRICA

INTERNATIONAL BUYERS SET TO BOOST MICE MARKET IN AFRICA

Press Release: 7th January 2014 – BTM Africa (www.ibtmevents.com/ibtmafrica) confirms significant international buyer interest for first event set to take place from 28-30 April 2014

The rapidly growing demand for meetings industry suppliers within Africa, has been reflected in the unprecedented interest witnessed from International Hosted Buyers applying to attend the first IBTM Africa, (www.ibtmevents.com/ibtmafrica) set to take place in Cape Town, South Africa.

David Dodgeon, Green Route, who will attend IBTM Africa with a group of qualified international buyers commented, “Trade shows are one of the most effective ways of obtaining and securing new business. We have supported EIBTM, the flagship event of the IBTM Global Events Portfolio since the early days and we are very pleased to be bringing a group of 16 International Buyers to their new show set to launch in Africa.

“Africa provides a perfect meetings industry destination for a number of reasons. The continent offers a huge contrast in terms of culture and history and is well situated in terms of flight routes and global access. The table-top format which IBTM Africa will offer, will allow us to spend quality one-to-one time with potential clients.”

Part of Reed Travel Exhibitions’ Africa Travel Week, IBTM Africa will reflect the core values of the IBTM Global Events Portfolio providing one-to-one business appointments, education and networking over an exclusive tabletop format.

IBTM Africa will match 50 regional exhibitors through a pre-scheduled appointment system with 50 qualified Hosted Buyers from Europe, the Americas, the Middle East and Asia Pacific, all of whom will have proven purchasing power and guaranteed business to place in Africa.

Shinu Pillai, Project Manager, Reed Travel Exhibitions, IBTM Africa commented, “We are extremely excited about the launch of IBTM Africa within our IBTM Global Events Portfolio. Africa is emerging rapidly as a destination of choice when it comes to hosting meetings and incentives, with many global associations looking to include Africa in their rotation patterns.”

IBTM Africa will provide the opportunity for 50 African and Indian Ocean suppliers including Hotels and Venues, National/State Tourism Organisations and Convention Bureaux, Travel Management Companies, Destination Management Companies, Event Management Companies, Professional Conference Organisers, Airlines, Technology, Business Travel and MICE related suppliers to showcase their products to an international audience of Hosted Buyers attending.

Pillai concludes, “ As the world’s largest organiser for meetings and incentive exhibitions, we are committed to providing all of our attendees with the best level of return on investment for their participation. Each international Hosted Buyer attending will participate in a minimum of 36 pre-scheduled business appointments, which will ensure that every supplier attending will achieve a significant amount of opportunities to showcase their products to an international audience.”

For further information, please see www.ibtmevents.com/ibtmafrica. For further Africa Travel Week information, please see www.africatravelweek.com.